Mobile advertising injects life (and revenue) into the social media giant.
The fourth quarter results for Facebook suggest that, despite signs that teens are abandoning ship in favour of picture-based platforms like Instagram and Snapchat, the biggest social network is still performing well. In fact, revenue grew by 49%. According to founder and CEO Mark Zuckerberg, “[t]his has been a good quarter for Facebook and a great end to the year.”
Considering the fact that Facebook now boasts 1.39 billion monthly active users, while 890 million Facebook users log in on a daily basis, he’s not wrong. [Read the rest]
Snapchat have introduced Discover, which is big news for brands.
The feature, announced on Snapchat’s Tumblr account, intends to puts storytelling first. They insist that “[t]his is not social media.” Instead of pushing content towards users based on the typical Facebook and Twitter algorithms of clicks and shares, Discover relies on “editors and artists” to produce compelling narratives that people using the app will find organically. [Read the rest]
Each month we’ve been providing you with lovely insights into our team. In our 10th instalment we present Xavier, a Developer at myclever™ Agency.
What that involves:
I make websites and web apps for clients, as well as all sorts of of technical wizardry. I help with the printer. [Read the rest]
In our new-look weekly round up series, we’re taking a look at Weetabix’s Weetabuddies campaign.
Weetabix is a healthy breakfast cereal produced by Weetabix Limited, founded in the UK. Despite being considered a healthy option, the company has targeted younger audiences in the past – the 1980s skin heads TV ads for example – but are primarily a product bought by and for adults. [Read the rest]
myclever™ Agency won the Best Use of Social Media award at the 2015 Northern Digital Awards.
Our work with VisitEngland, England’s Hall Of Fame, leveraged user generated content as part of a dual-phase campaign that invited the public to use social media to upload photos and stories in order to nominate then vote for their “good and great” local attractions and features. [Read the rest]
100% of your social media platforms covered
Social media has revolutionised the way brands communicate with their fans. The vast majority of conversations are now two-way, with most consumers expecting brands to at least have a well-managed Facebook page. A company’s social media presence has become a huge part of their public image, providing more personal opportunities for promotion and helping them to cement a place in their industry/market. To make sure their content is successful they need careful management to ensure they stay relevant to their target audience; day in, day out.
myclever™ Agency is a global social media agency, which means that every day we’re busy developing online communities, building audiences, creating voice, strategies and content. We also utilise data, design and app development to make sure that all of our clients’ social channels are exceptionally well managed and leveraged to effectively represent their brand and meet (even exceed) their intended results.
Our clients stretch across all business sectors so we have an excellent understanding of a wide range of different needs and goals. We have plenty of advice, not just for what works best across different social platforms, but for individual business as well. We have a dedicated team of content managers, strategy managers, designers and developers that are assigned to specific projects and clients so nothing falls under the radar. How we work is completely up to you– we can schedule regular phone calls and in-person meetings, as well as comprehensive reports – we’re keen to create an entirely bespoke strategy that works for you and your brand to ensure that everything runs smoothly.
We <3 the Social Web
It is pretty obvious that social media is our thing. It’s what we do so we’re good at it. There’s also the bonus we really enjoy what we do here at myclever™ Agency, which never hurts!
We Love Our Clients
Our team is encouraged to work in ways that express their style. This ensures we do the best possible work for our clients.
Work? What Work?!
It's no wonder we enjoy what we do at myclever™ Agency; our job involves meeting (chatting) with our clients to create great relationships with them.
One Step Ahead
The social web moves at a rapid pace so it’s essential for us to adapt to keep our work innovative. myclever™ Agency are always on the lookout for the next big thing in social and thinking about how we can use these new tools and techniques in the best way for our clients.
We’re not just a team here; we’re a family. We’re always teaching and learning from each other, because the better we work together, the better the end result is for our clients.
We Dig Diversity
As part of our ethos we value different opinions, backgrounds, skill levels and ideals. We simply treat everyone how we would like to be treated, which makes the world a much nicer place!