We held the myclever™ Spring Summit on Friday! The focus was food, fun and an exciting future for the agency...
To complement their new TV advertisement touting the RAV4 Hybrid and featuring X-Men actor, James Marsden, Toyota have launched a hyper-targeted Facebook campaign, also starring James Marsden.
Produced by Saatchi & Saatchi LA, more than 100 short clips have been filmed, all centered on different hobbies and interests. Three of these interchangeable clips are combined to make a single spot and served to the viewer based on the interests listed in their profile. [Read the rest]
We couldn’t be happier for our client Curvy Kate. The UK Lingerie Awards took place in December and there was much cause for celebration as they walked away with the gong for Marketing Campaign of the Year.
We’re feeling very proud here at myclever™ Agency after helping long-time client Gumtree launch their only brand refresh since 2000. Complete with a new logo, brand identity, tone of voice and improvements across its mobile and desktop channels, it’s a firm indicator of the classified ad site’s forward momentum.
With the goal of becoming a top 10 website in the UK, Gumtree’s brief was to create a new brand identity that represents who they are today: modern, simple, and digital. [Read the rest]
We’re quite excited at mycleverTM. We’ve just finished the showreel for one of our standout moments of 2015. The Bench #LoveMyHood campaign (LMH as it became known internally) was another true representation of how we craft successful paid, earned and owned social campaigns that create opportunities for user-generated content.
It had everything: a hashtag with a clear call to action, fantastic brand advocacy, dynamic dev work, evocative live events, great collaboration with the client and their partners, not to mention with platforms like Twitter and Instagram … like we said, it had everything. [Read the rest]
In our weekly round up series, we’re taking a look at Bose’s Through The Notes social media campaign.
Bose is an American electronics brand, specialising in premium audio equipment. The company has been operating since 1964.
Facebook is bringing profile pictures to life.
The social media platform’s latest update is exclusive to the native mobile app, and allows people to use a short video in place of the traditional profile photo.
100% of your social media platforms covered
Social media has revolutionised the way brands communicate with their fans. The vast majority of conversations are now two-way, with most consumers expecting brands to at least have a well-managed Facebook page. A company’s social media presence has become a huge part of their public image, providing more personal opportunities for promotion and helping them to cement a place in their industry/market. To make sure their content is successful they need careful management to ensure they stay relevant to their target audience; day in, day out.
myclever™ Agency is a global social media agency, which means that every day we’re busy developing online communities, building audiences, creating voice, strategies and content. We also utilise data, design and app development to make sure that all of our clients’ social channels are exceptionally well managed and leveraged to effectively represent their brand and meet (even exceed) their intended results.
Our clients stretch across all business sectors so we have an excellent understanding of a wide range of different needs and goals. We have plenty of advice, not just for what works best across different social platforms, but for individual business as well. We have a dedicated team of content managers, strategy managers, designers and developers that are assigned to specific projects and clients so nothing falls under the radar. How we work is completely up to you– we can schedule regular phone calls and in-person meetings, as well as comprehensive reports – we’re keen to create an entirely bespoke strategy that works for you and your brand to ensure that everything runs smoothly.
We <3 the Social Web
It is pretty obvious that social media is our thing. It’s what we do so we’re good at it. There’s also the bonus we really enjoy what we do here at myclever™ Agency, which never hurts!
We Love Our Clients
Our team is encouraged to work in ways that express their style. This ensures we do the best possible work for our clients.
Work? What Work?!
It's no wonder we enjoy what we do at myclever™ Agency; our job involves meeting (chatting) with our clients to create great relationships with them.
One Step Ahead
The social web moves at a rapid pace so it’s essential for us to adapt to keep our work innovative. myclever™ Agency are always on the lookout for the next big thing in social and thinking about how we can use these new tools and techniques in the best way for our clients.
We’re not just a team here; we’re a family. We’re always teaching and learning from each other, because the better we work together, the better the end result is for our clients.
We Dig Diversity
As part of our ethos we value different opinions, backgrounds, skill levels and ideals. We simply treat everyone how we would like to be treated, which makes the world a much nicer place!