A lot of headlines from the recent Google I/O 2016 focus on consumer product announcements; Android N, Google Home, Daydream VR and self-driving cars. But there was something else Google really wanted everyone to pay attention to… Progressive Web Apps.
The EU referendum. Bitterly contested in offices, on television and in the press. The demand for balance on broadcast mediums would have you believe the campaigns are neck and neck, while biased print media skews perceptions of where the mood really lies. So what are people really thinking? And can social help us predict Thursday’s outcome? [Read the rest]
I’m honoured to have been invited by myclever™ Agency to introduce their latest white paper: Chat Bots!
At myclever™ Lab we’re constantly seeking out innovative ways for consumers to interact with brands – and we love building stuff that does it with user experience at its heart. Chat bots aren’t new technology – simple bots have been is use for years, but have been pretty small fry until very recently. [Read the rest]
Will 2016 be the year of Snapchat? The mobile messaging app’s user base is forecast to grow by 27% this year, pulling far ahead of Twitter and Pinterest in the US for the first time. This trend is set to continue and the gap widen until 2020, according to eMarketer’s latest forecast on messaging apps. [Read the rest]
To complement their new TV advertisement touting the RAV4 Hybrid and featuring X-Men actor, James Marsden, Toyota have launched a hyper-targeted Facebook campaign, also starring James Marsden.
Produced by Saatchi & Saatchi LA, more than 100 short clips have been filmed, all centered on different hobbies and interests. Three of these interchangeable clips are combined to make a single spot and served to the viewer based on the interests listed in their profile. [Read the rest]
Facebook is bringing profile pictures to life.
The social media platform’s latest update is exclusive to the native mobile app, and allows people to use a short video in place of the traditional profile photo.
100% of your social media platforms covered
Social media has revolutionised the way brands communicate with their fans. The vast majority of conversations are now two-way, with most consumers expecting brands to at least have a well-managed Facebook page. A company’s social media presence has become a huge part of their public image, providing more personal opportunities for promotion and helping them to cement a place in their industry/market. To make sure their content is successful they need careful management to ensure they stay relevant to their target audience; day in, day out.
myclever™ Agency is a global social media agency, which means that every day we’re busy developing online communities, building audiences, creating voice, strategies and content. We also utilise data, design and app development to make sure that all of our clients’ social channels are exceptionally well managed and leveraged to effectively represent their brand and meet (even exceed) their intended results.
Our clients stretch across all business sectors so we have an excellent understanding of a wide range of different needs and goals. We have plenty of advice, not just for what works best across different social platforms, but for individual business as well. We have a dedicated team of content managers, strategy managers, designers and developers that are assigned to specific projects and clients so nothing falls under the radar. How we work is completely up to you– we can schedule regular phone calls and in-person meetings, as well as comprehensive reports – we’re keen to create an entirely bespoke strategy that works for you and your brand to ensure that everything runs smoothly.
We <3 the Social Web
It is pretty obvious that social media is our thing. It’s what we do so we’re good at it. There’s also the bonus we really enjoy what we do here at myclever™ Agency, which never hurts!
We Love Our Clients
Our team is encouraged to work in ways that express their style. This ensures we do the best possible work for our clients.
Work? What Work?!
It's no wonder we enjoy what we do at myclever™ Agency; our job involves meeting (chatting) with our clients to create great relationships with them.
One Step Ahead
The social web moves at a rapid pace so it’s essential for us to adapt to keep our work innovative. myclever™ Agency are always on the lookout for the next big thing in social and thinking about how we can use these new tools and techniques in the best way for our clients.
We’re not just a team here; we’re a family. We’re always teaching and learning from each other, because the better we work together, the better the end result is for our clients.
We Dig Diversity
As part of our ethos we value different opinions, backgrounds, skill levels and ideals. We simply treat everyone how we would like to be treated, which makes the world a much nicer place!