When I scroll through Facebook, I accept that adverts are part of my timeline. They don’t bother me. Maybe it’s because I’m a marketer. Or just maybe it’s because brands are creating better, more refined native content that’s bespoke to suit their target audiences.
Don’t get me wrong, if I see an advert selling wedding venues or baby milk formula, I hide it straight away (sorry not for me right now). [Read the rest]