From home gadgets and personal assistants to VR fantasies and a host of messaging services, Google offered up a buffet of new products and services at its 2016 developer conference.
As it's World Drawing Day, today the team had a go at drawing each other. The results were interesting!
I hear the word ‘gamification’ batted around time and again, but what does it actually mean? And how can it be used effectively?
Gamification is a broad term for any type of interactive online marketing which aims to encourage engagement with your audience. This can range from a simple, prize-based competition to a big budget online game with multi-channel integration, incentives and analysis. [Read the rest]
As content producers, how can we better engage with our audiences?
How can we experiment with traditional narrative models to produce more engaging content? One way is by using innovative storytelling techniques to create a space in which viewers become active participants in the storytelling process. That was the theme at the latest Test Card talk, entitled ‘Rhythms & Visions – Expanded & Live’ by Toby Harris. [Read the rest]
Beyoncé’s got me thinking. I know, me and the rest of the world. But aside from the provocative videos, speculation about her personal life and the ongoing commentary following the release of ‘Lemonade’, there’s another story that’s drawn my attention; the effect of Queen Bey’s Tidal exclusivity on the streaming service’s fortunes. [Read the rest]
To complement their new TV advertisement touting the RAV4 Hybrid and featuring X-Men actor, James Marsden, Toyota have launched a hyper-targeted Facebook campaign, also starring James Marsden.
Produced by Saatchi & Saatchi LA, more than 100 short clips have been filmed, all centered on different hobbies and interests. Three of these interchangeable clips are combined to make a single spot and served to the viewer based on the interests listed in their profile. [Read the rest]
Facebook is bringing profile pictures to life.
The social media platform’s latest update is exclusive to the native mobile app, and allows people to use a short video in place of the traditional profile photo.
100% of your social media platforms covered
Social media has revolutionised the way brands communicate with their fans. The vast majority of conversations are now two-way, with most consumers expecting brands to at least have a well-managed Facebook page. A company’s social media presence has become a huge part of their public image, providing more personal opportunities for promotion and helping them to cement a place in their industry/market. To make sure their content is successful they need careful management to ensure they stay relevant to their target audience; day in, day out.
myclever™ Agency is a global social media agency, which means that every day we’re busy developing online communities, building audiences, creating voice, strategies and content. We also utilise data, design and app development to make sure that all of our clients’ social channels are exceptionally well managed and leveraged to effectively represent their brand and meet (even exceed) their intended results.
Our clients stretch across all business sectors so we have an excellent understanding of a wide range of different needs and goals. We have plenty of advice, not just for what works best across different social platforms, but for individual business as well. We have a dedicated team of content managers, strategy managers, designers and developers that are assigned to specific projects and clients so nothing falls under the radar. How we work is completely up to you– we can schedule regular phone calls and in-person meetings, as well as comprehensive reports – we’re keen to create an entirely bespoke strategy that works for you and your brand to ensure that everything runs smoothly.
We <3 the Social Web
It is pretty obvious that social media is our thing. It’s what we do so we’re good at it. There’s also the bonus we really enjoy what we do here at myclever™ Agency, which never hurts!
We Love Our Clients
Our team is encouraged to work in ways that express their style. This ensures we do the best possible work for our clients.
Work? What Work?!
It's no wonder we enjoy what we do at myclever™ Agency; our job involves meeting (chatting) with our clients to create great relationships with them.
One Step Ahead
The social web moves at a rapid pace so it’s essential for us to adapt to keep our work innovative. myclever™ Agency are always on the lookout for the next big thing in social and thinking about how we can use these new tools and techniques in the best way for our clients.
We’re not just a team here; we’re a family. We’re always teaching and learning from each other, because the better we work together, the better the end result is for our clients.
We Dig Diversity
As part of our ethos we value different opinions, backgrounds, skill levels and ideals. We simply treat everyone how we would like to be treated, which makes the world a much nicer place!