blog

(Graphs) 40% of People “Friend” Brands on Facebook

Written by mycleveragency on November 12, 2009

pin_this

Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 “connected consumers.” The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents “friended” brands on Facebook, while 25% reported following brands on Twitter. What’s more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.

Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands.

Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves.

Razorfish_nov09e
Razorfish_nov09f
Razorfish_nov09g
Razorfish_nov09h
Razorfish_nov09a
Razorfish_nov09b
Razorfish_nov09c
Razorfish_nov09d

See the full gallery on Posterous

via ReadWriteWeb

Looking for more posts like this. Then check out the below links.:

This post was written by

We are a full service social media marketing agency working with a diverse client base which includes: blue chip companies, celebrities, SME's, entrepreneurs and start up brands in London, Manchester, Edinburgh and Vancouver.

Comments

Follow Me on Pinterest