Facebook are trying to improve social commerce
Facebook is gearing up for a huge social commerce push.The developer who recently discovered that the social network is testing a “Want” button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline. Using official Facebook channels to share this information would open up a lot of opportunity for merchants or game developers, allowing products to go viral in ways we’ve seen on sites such as Spotify and Pinterest.
The Dutch are on Twitter
The latest international Twitter trend? So-called Rotation Curation accounts which represent a given country, and are hosted by a different individual each week. These curators aim to influence the perception of their country abroad. The @Sweden account gave the idea currency; now the Netherlands has joined the game with the handle@Netherlanders. The rotation will officially start the week of July 16th, but @Netherlanders is up and tweeting already.
READERS: Should more countries do this?
Google introduce Google+ Events
Google+ Events are “for all the moments that matter—before, during and after.” Google+ Events will sync with Calendar integration. You can also share photos in real time with Party Mode, and after the event you can see everyone’s pictures in one place in chronological order and with comments.
Google launches +1 recommendations across the web
Google+ is rolling out a new feature of the +1 button in platform preview: when users hover over a +1 button, they will see recommendations for other great content on your site. For example, when we go the the Chrome Web Store and look at +1 recommendations on the Gmail app, I see related apps and recommendations from friends.