We’re now in our second week of running #mycleverchat, a weekly chat about social media and it’s platforms. Each week we talk about a specific topic, usually focusing on one platform although this changes from week to week. Below is a list of the highlights from our chat on Wednesday (31/10/12). Don’t forget to join us every week on Wednesdays between 1 – 2pm to get involved. If you want to see more of the conversation make sure you check out the hashtag #mycleverchat. We’re always open to suggestions about topics and questions so feel free to comment below to let us know.
Q1 - Should Facebook brand pages ask their community to ‘like’ a post?
@mycleveragency It’s not the most inventive way of getting engagement but sometimes you just need to tell people what to do #mycleverchat
— Liam Foy (@foymania) October 31, 2012
@mycleveragency depends on the situation, only if it’s done right, too many brands hijacking the ‘like’ feature now… #mycleverchat — Tim Grimes (@digitim) October 31, 2012
@mycleveragency I do as long as you’re making the user feel their opinion is worthwhile & that they can express themselves #mycleverchat — Tara Phelan (@songforlo) October 31, 2012
@mycleveragency #mycleverchat It also means as a brand your like stats actually reflect how people feel and not what you want to a level — SB (@thisissb) October 31, 2012
@mycleveragency not if they aren’t providing added value. Asking for likes with nothing in return comes across as desperate #mycleverchat — Matt Thompson (@ItsMattThompson) October 31, 2012
Question 2 - Should brands be punished for breaking Facebook’s terms of use/service?
@mycleveragency Some brands should be made an example of, FB probably won’t though due to “ad spend” #mycleverchat — Shane Jones (@shanejones) October 31, 2012
@rhyswynne @mycleveragency agreed. also facebook should give room to change your ways. For instance small brands having personal profiles. — SB (@thisissb) October 31, 2012
@mycleveragency and someone else blatantly doesn’t but one mistake on your part could result in the same facebook reaction #mycleverchat — SB (@thisissb) October 31, 2012
Q3 - What brands (trick or) ‘treat’ or ‘delight’ you? And, why?
@mycleveragency I like Grey Poupon – facebook.com/greypoupon/ – it doesn’t allow everybody to like their page #mycleverchat — Rhys Wynne (@rhyswynne) October 31, 2012
@mycleveragency One brand stands out for me -> @innocentdrinks #mycleverchat — Tim Grimes (@digitim) October 31, 2012
@mycleveragency @soapandglory – they’ve found the perfect voice for their brand & are constantly interacting with their fans #mycleverchat
— Tara Phelan (@songforlo) October 31, 2012
Q4 - Should you be able to incentivise ‘likes’ for a charitable cause?
@mycleveragency It’s very grey (ethically and morally) and personally I don’t think it’s right #mycleverchat — Liam Foy (@foymania) October 31, 2012
Q5 - Is there a gap between what companies are actually using Facebook for & what they should be using them for?
@mycleveragency Yes. But I think the gap is largely down to Facebook not having the platform for all companies. #mycleverchat
— Shareable Media (@ShareMediaCo) October 31, 2012
@sharemediaco @mycleveragency Facebook definitely need to expand on their B2B offering, and how brands can gain an ROI. #mycleverchat
— Tim Grimes (@digitim) October 31, 2012
@mycleveragency Trust and usability are 2 key factors for shops. So why don’t Facebook have their own shopping platform? #mycleverchat
— Shareable Media (@ShareMediaCo) October 31, 2012
@sharemediaco @mycleveragency Facebook tried e-commerce stores on brand pages but they failed, so little trust from consumers. #mycleverchat
— Tim Grimes (@digitim) October 31, 2012
Q6 - What are the best metrics for brands to measure on Facebook?
Last question guys! Q6: What are the best metrics for brands to measure on Facebook? #mycleverchat
— mycleveragency (@mycleveragency) October 31, 2012
@mycleveragency Depends how vain the brand is but I think reach & engagement are the best metrics #mycleverchat
— Liam Foy (@foymania) October 31, 2012
@mycleveragency Daily Page Engagement Rate, Average Post Engagement Rate #mycleverchat
— Christopher Murphy (@CMSocialMediaUK) October 31, 2012
Don’t forget to tune in next week, or join our Facebook event here.
