The first #mycleverchat of 2013, and this week we focused on the topic ‘Creativity’ and how this impacted social media. Below is a list of the highlights from our chat on Wednesday (16/01/13), thanks to everyone who participated – this week we received 50 tweets, generated 187,595 impressions, reaching an audience of 15,328 followers! Don’t forget to join us every week on Wednesdays between 1 – 2pm to get involved. As these are only the highlights from the chat, feel free to check out the hashtag #mycleverchat, and even get involved to voice your opinion. If you have any other thoughts from the chat don’t forget to tweet us!
Q1: Should brands align creative content with their brand or tailor it to the social audience?
Ok it’s 1pm let’s get started! Q1: Should brands align creative content with their brand or tailor it to the social audience? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
@mycleveragency Brands should develop a happy medium between their creative content & social demographics. #mycleverchat — Tim Grimes (@digitim) January 16, 2013
@mycleveragency align creative content with their brand. — Stefano Klein (@Stefano_Klein) January 16, 2013
@mycleveragency I think that there’s got to be a mix between a brand’s content and the social audience#mycleverchat
— Liam Foy (@foymania) January 16, 2013
@stefano_klein any reason why Stefano? In some instances would you not be alienating your social audience? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
@mycleveragency I believe a social audience chooses a page for a reason. They must like/love the product, message, & philosophy behind it. — Stefano Klein (@Stefano_Klein) January 16, 2013
Q2: Do you need technology in order innovative & be creative within the social space?
Q2: Do you need technology in order innovative & be creative within the social space? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
@mycleveragency Yes more so nowadays with Facebook apps etc. A lot of competition out there! #myclevechat — Tim Grimes (@digitim) January 16, 2013
@mycleveragency A2 saying that. Sometimes the best creativity and innovation comes from brainstorming about a table#mycleverchat — Ed Raine (@Tehcobra) January 16, 2013
@mycleveragency Yes, technology allows you to do more quicker, but you are not limited with the bare basics. #mycleverchat — Harrison Blum (@HarrisonBlum) January 16, 2013
Q3: Which industries do you think are the most creative across social media channels?
Q3: Which industries do you think are the most creative across social media channels? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
A3: The beverage & food industries are the most creative across Facebook in my eyes. Oreo great example! @mycleveragency #mycleverchat
— Tim Grimes (@digitim) January 16, 2013
@digitim This applies to local restaurants etc too. Strong visuals go along way in the industry #mycleverchat
— Ed Raine (@Tehcobra) January 16, 2013
@tehcobra great point, @almostfamousmcr have great visuals on Twitter! #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
Q4: What examples of creativity have become cliché in the social space?
Q4: What examples of creativity have become cliché in the social space? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
@mycleveragency getting bit bored of ‘fill in the blanks’ on Facebook, along with RT comps #mycleverchat
— Tim Grimes (@digitim) January 16, 2013
@mycleveragency hashtag twitter Q&As
— Jonny Pennington (@jonnypennington) January 16, 2013
@mycleveragency Content that appears desperate for engagement is cliché. Instead be daring and try something new. #mycleverchat
— Harrison Blum (@HarrisonBlum) January 16, 2013
Q5: Surely every employee within an organisation should be creative? Is there a need for a creative department?
Q5: Surely every employee within an organisation should be creative? Is there a need for a creative department? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
In my eyes every employee should have some creativity element.. but specific department definitely useful! @mycleveragency #mycleverchat
— Tim Grimes (@digitim) January 16, 2013
@mycleveragency Nice but not essential! I prefer a non creative project manager…
— Jp (@JpHubbard) January 16, 2013
@mycleveragency I’ve got to agree with @jphubbard on this! Not everyone in a company has the ability to be creative + too many cooks….
— Liam Foy (@foymania) January 16, 2013
@foymania @mycleveragency every employee work one day in each dept. You don’t need to be creative in every role but should understand all!
— Jp (@JpHubbard) January 16, 2013
@mycleveragency It all depends on what your definition of creative is…
— Adam Thorndike (@AdamThorndike) January 16, 2013
Q6: Should brands differentiate creativity across specific social channels? Or are brands able to duplicate?
Q6: Should brands differentiate creativity across specific social channels? Or are brands able to duplicate? #mycleverchat
— mycleveragency (@mycleveragency) January 16, 2013
@mycleveragency differentiate. Not all social channels are the same, so updates/engagements need to be suited to each platform #mycleverchat
— Will Scott (@willpscott) January 16, 2013
@mycleveragency they should differentiate. Keep up to date with the ever changing social channels, they all work differently #mycleverchat
— Charlotte Burrows (@burrows_char) January 16, 2013
@mycleveragency Content can be repurposed on different channels but brands should understand the space & community to reach that audience.
— Harrison Blum (@HarrisonBlum) January 16, 2013
@willpscott In an ideal world yes. But it depends on resources and ROI of doing the extra world.#mycleverchat
— Ed Raine (@Tehcobra) January 16, 2013
@tehcobra very true. Would suggest brands focus on one platform if that’s the case though, rather than simply trying to be everywhere.
— Will Scott (@willpscott) January 16, 2013
