Surprised? I was too, I imagined Steve Jobs to be living in the sleekest, most minimal castle in existence, with an incandescent apple glowing high above like Sauron’s eye in Lord of the Rings. BUT, and it is a startling but, as the infographic shows, Apple isn’t doing as well as we all though it was through iPhone sales. It is being beaten in most of the sales figures by at least Blackberry, and in some cases by Android.
This kind of confirms the sneaky suspicion I had all along.
That Apple is becoming a sort of cult, and the iPhone is like Marmite. (please stay with me, I promise i’m going somewhere)
As the infographic shows, people who have apple products love them, and people that don’t don’t. When a friend shows up with a new iPhone you can see the reaction in people straight away; jealousy starts to creep its way into their eyes. This can have one of two effects on people, they can either reject Apple’s attempt at techno-communism, or be motivated to do anything to own one. This being said I think the majority decline Steve Jobs’ invitation and go down a different route. To sum up then, the iPhone is like Marmite – you either love it or you hate it.
The other thing is that once you own an apple product, 98% of us wouldn’t switch. This is what makes Apple like a cult, we have unfledging loyalty to the brand. When the iPhone 4 was announced as having a severe signal loss fault there were still queues around the street, overnight! So basically Steve would have to do a lot wrong to make us abandon the glorious Apple ship.
To reiterate: Apple is becoming a sort of cult and the iPhone is like Marmite.
So I sit here, writing this on my mac, wondering when I’ll get the email from Steve asking us to join him in California to wear robes and drink coolaid…
What’s your say? Would you sell your own mother to own an Apple product?