This Week In Social: Facebook Vs. Google: It’s A Contact Sport, The Gmail Killer

By Rob McNair

RockMelt Doesn’t Melt Rock… But Does Rock (In theory)

We applied for an early invite on Monday, but unfortunatley it hasn’t come yet. If Rockmelt can deliver what the promo video promises then it should be a serious benchmark in what browsers should be going forward. If you’ve received yours please enlighten us in the comments.

Apply for your early invitation at Rockmelt.

Facebook Vs. Google: It’s A Contact Sport


The sucking sound isn’t the vacuum, or even Galactus, it’s Facebook. The social networking goliath has been sucking up every third party’s contact information. Yahoo, AOL and Bing have folded, rolled over on their belly and given their contact information to Facebook, but Google won’t go down without a fight.

Google shot Facebook down last week by restricting their API access and effectively blocking any automatied exporting of Gmail contacts. Facebook was not down for the count though, they are now leveraging a Gmail feature that lets users download their own data. Facebook has inserted a deep link to this feature which then allows users to upload their Gmail contact information whenever they want.

One Google engineer said, “If Google wanted to, they could block it immediately. It’s pretty simple. Just put a CSRF token on the URL to block deep linking but that might f*ck up other CSV flows. Facebook really went aggressive here.”

This standoff between Facebook and Google has been going on for a while now; with facebook refusing to share it’s contact information, Google felt obligated to do the same.

It’s a lot like the cold war, each party has something very powerful, but the other side doesn’t know what it is. The dissidents (users) that are part of each network are frightened over security issues. The only thing we are missing is a good, old-fashioned Communist witch hunt.

“The Gmail Killer” – Project Titan Is Coming On Monday


Project Titan –  a web-based email client that we hear is unofficially referred to internally as the “Gmail killer” will be announced on Monday. We’ve heard from sources that this is indeed what’s coming during Facebook’s special event, alongside personal email addresses for users.

This isn’t a big surprise — the event invites Facebook sent out hinted strongly that the news would have something to do with its Inbox, sparking plenty of speculation that the event could be related to Titan. Our understanding is that this is more than just a UI refresh for Facebook’s existing messaging service with POP access tacked on. Rather, Facebook is building a full-fledged webmail client, and while it may only be in early stages come its launch Monday, there’s a huge amount of potential here.

Facebook has the world’s most popular photos product, the most popular events product, and soon will have a very popular local deals product as well.  It can tweak the design of its webmail client to display content from each of these in a seamless fashion (and don’t forget messages from games, or payments via Facebook Credits). And there’s also the social element: Facebook knows who your friends are and how closely you’re connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly.

Oh, and assuming sources prove accurate, this explains the timing of the Google/Facebook contact information war.

We’ll keep you updated and have a full report on Monday.

Read more about this @TechCrunch

Twing: n. Twitter and Ping Integration – Twitter and Ping Build A Nest


How many of you have ditched iTunes as your source of music and switched to a streaming music provider? I know I have, and because of that iTunes has suffered a bit of a set back, but in their last update they released Ping, the social networking side of iTunes.

Although streaming music services such as Spotify and Grooveshark already offer social media integration, iTunes has just got a huge boost to their social media aspirations.

Ping has just jumped into bed with Twitter, offering deep integration between iTunes and the social networking site. You can now connect to Twitter using Ping, share tracks, reviews and likes, but the integration doesn’t stop there.

When you see a tweet in your feed that is via Ping you can click on it to see the track, download link and song preview in the details sidebar. This gives Ping direct integration to one of the biggest social networks available, using external links only to download.

Check out the Twitter Blog for more info.

Are you going to make Rockmelt your default browser? Are you eagerly anticipating an email address? Will you be posting your musical tastes on Twitter via Ping? Let us know in the comments!

We are a full service social media agency.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.