Klout Loses It’s Klout

By Rob McNair

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As the world’s obsession, and love, for Klout grows it seems overnight the popular influence analysis tool has lost it’s… well… klout.

Twitter users across the world have seen their scores drop dramatically, in most cases to ‘1.’ For those not familiar with the tool, the higher your Klout score, the wider your network/influence is across social networks such as Twitter and more recently Facebook.

There’s clearly a problem at Klout HQ but at the time of writing this, nothing had been said by the bots in Silicon Valley.

It seems the US government have got a few problems, with the White House registering ‘1’, whilst Barack Obama can still flex his social muscle by retaining his massive ’87’ score. Stephen Fry similarly still holds his ’85’ rating but what’s even more confusing is that the graphs below their scores shows a dramatic drop to ‘1.’ Check out the examples below.

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Famous Tweeter Ashton Kutcher is registering a ‘1’, as is English footballer Rio Ferdinand but to add another curveball, one of our team here at MCA, Will, is registering a ’10.’ Making him feel pretty important right now. Enjoy it while it lasts!

With the recent addition of Klout Perks, celebrities or high Klout scorers will be facing an anxious wait to find out whether they will still receive their year’s supply of snacks, buckets full of champagne or drive in a brand new car.

Have you lost your Klout? Who are you more influential than at present?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.