This Week In Social: Facebook In Google Smear Campaign, Microsoft Acquires Skype, You Can Now Tag Pages in Photos

By Rob McNair

Facebook in Google Smear Campaign, Microsoft Acquires Skype, You Can Now Tag Pages in Photos, BranchOut Raises $18 Million in Funding, Quora Allows Self-Promotion, Zynga Goes Gaga and Tap11 Acquired by YouTube Founders


Facebook in Google Smear Campaign


It has been revealed that Facebook embarked on a smear campaign against rival Google. The social network has admitted that it hired a PR firm to plant anti-Google stories related to user privacy. The details came to light when one blogger approached by PR firm Burson-Marsteller published the e-mail exchange.

You can read more on the BBC.


Microsoft Acquire Skype


Skype and Microsoft have entered into a definitive agreement whereby Microsoft will acquire Skype for $8.5 billion in the US. “It is an exciting day for all at Skype – they’ve taken a significant step towards realising their vision of making the world a better, more connected place.”



You Can Now Tag Pages in Photos


Starting today, people have the ability to tag Pages in their photos on Facebook in the same way they can tag their friends. Photo tagging for Facebook Pages enables people to share richer stories with friends about the things they interact with in the real-world, such as businesses, brands, celebrities, and musicians.


BranchOut Raises $18 Million in Funding

BranchOut, a professional social network for Facebook, has raised $18 million in Series B funding led by Redpoint Ventures with Accel Partners, Norwest Venture Partners, and Floodgate also participating the round. This investment brings BranchOut’s total funding to $24 million..

You can read more on TechCrunch.


Quora Changes Policy to Allow Self-Promotion


As of this week, Quora are eliminating their policy against self-promoting questions and answers. In removing this policy, they want to make it clear that Quora users are encouraged to contribute helpful content about topics where they have relevant personal experience.


Zynga Goes Gaga


Lady Gaga and Zynga today announced a partnership to launch the mega-star’s new album “Born this Way.” Launching May 17, the first-of-its-kind program gives “little monsters” throughout the world a first listen to exclusive un-released songs from the upcoming longplayer when they visit GagaVille, a uniquely designed neighboring farm in FarmVille (there will be unicorns and crystals. Enough said).


Tap 11 Acquired by YouTube Founders


Tap11 has been acquired by AVOS, a new Internet company led by the founders of YouTube, Chad Hurley and Steve Chen. The good news is that there will be no disruption or change to your Tap11 service, cost, terms of service or privacy policy.Tap11 is a real-time business intelligence platform for companies to monitor, engage, and measure the impact of their social media campaigns on Twitter and Facebook (more networks coming soon).

Have you tagged a brand in your photo yet? Are you Google or Facebook’s side? Will you be using Quora for self-promotion? Let us know your thoughts in the comments section below…

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.