This Week In Social: Facebook Secret Project’s Unveiled, Google Monitoring, LinkedIn Has Klout

By Rob McNair

Facebook Secret Project’s Unveiled, Google Monitoring, LinkedIn Has Klout, Facebook’s Washington Insider, and Tumblr > WordPress

 

Facebook’s Secret Photo Sharing App 

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TechCrunch have revealed something massive – documents and images outlining what appears to be a new Facebook iPhone app built around photo sharing. With apps like Instagram and Colour exploding onto the mobile scene, it is clear that Facebook is keen to focus on mobile photos going forward.

 

Project Spartan

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TechCrunch have also unveiled another Facebook secret project codenamed Project Spartan. They believe it is the codename for a new platform Facebook is on the verge of launching. It’s entirely HTML5-based and the aim is to reach some 100 million users in a key place: mobile. More specifically, the initial target is mobile Safari.

 

Me, Myself & I

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Google have released a new tool to help make it easier to monitor your identity on the web and to provide easy access to resources describing ways to control what information is on the web. This tool, Me on the Web, appears as a section of the Google Dashboard right beneath the Account details.

 

Measure Your LinkedIn Klout

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Klout have this week launched a scoring system for LinkedIn. Once you add LinkedIn to Klout, you’ll notice a LinkedIn logo will appear on your profile and your influence on the network will be added to your score. The system measures in a very similar way to its existing Twitter and Facebook metrics.

 

Facebook Hire Former Clinton Press Secretary

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The Telegraph reports that Joe Lockhart, a former press secretary for President Bill Clinton, is joining Facebook to oversee the company’s international and corporate communications efforts. Mr Lockhart is set to join Facebook next month as Vice President of Global Communications, and represents the company’s latest move to enlist Washington insiders.

 

Tumblr > WordPress

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According to their respective websites, 4-year-old microblogging platform Tumblr now hosts more blogs than 8-year-old WordPress.com. In January, Tumblr had more than 7 million individual blogs. Whilst there’s still not much in it, what is clear is that Tumblr is on the up.

You can read more on Mashable.

 

Lots of exciting developments surrounding Facebook this week. What do you make of their plans? Will you be using Google to monitor your identity? Or are you more interested in your Klout? Let us know your thoughts in the comments section below… 

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.