This Week in Social: Facebook Special

By Liam Foy

New News Feed

When you visit Facebook, you should see the things you’re most interested in, like status updates from your family and closest friends. Last week, Facebook announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don’t.

But it’s not just the people you hear from that make your News Feed interesting. It also matters how much you visit Facebook. If you haven’t returned in a week, you may want to see a summary of top stories first. If you’ve already visited several times that day, you probably care more about recent news.

News Feed: See What Matters at the Top

When you pick up a newspaper after not reading it for a week, the front page quickly clues you into the most interesting stories. In the past, News Feed hasn’t worked like that. Updates slide down in chronological order so it’s tough to zero in on what matters most.

Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff. All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner.









If you check Facebook more frequently, you’ll see the most recent stories first. Photos will also be bigger and easier to enjoy while you’re scrolling through.








Ticker: Join Friends in Real-Time

News Feed often has a time lag. Usually when you’re on Facebook, a lot of your friends are too. Until now, there hasn’t been an easy way to see and chat with your friends about photos, articles, and other things they’re posting in real-time. The new ticker helps you do just that.

Ticker shows you the same stuff you were already seeing on Facebook, but it brings your conversations to life by displaying updates instantaneously. Now when a friend comments, asks a question or shares something like a check in, you’ll be able to join the conversation right away. Click on anything in ticker to see the full story and chime in – without losing your place.












If you have a wider screen, slide the grey bar between ticker and chat up or down to adjust how many updates you see at a time. To control who can see your updates anywhere on Facebook, including in ticker and News Feed, adjust your sharing control or apps settings.

Facebook hope these improvements make your conversations more lively, no matter how often you visit.


Facebook Timeline

The evolution of your profile

Back in the early days of Facebook, your profile was pretty basic – just your name, a photo, where you went to school…stuff you’d cover in the first five minutes you met someone.


Over time, your profile evolved to better reflect how you actually communicate with your friends. Now you can can share photos of what you did last weekend, and updates about how you feel today.

But since the focus is on the most recent things you posted, more important stuff slips off the page. The photos of your graduation get replaced by updates about what you had for breakfast.

Say you’re catching up with an old friend – would you rather find out that they had eggs this morning, or hear about their new dream job?

The way your profile works today, 99% of the stories you share vanish. The only way to find the posts that matter is to click “Older Posts” at the bottom of the page. Again. And again.











Imagine if there was an easy way to rediscover the things you shared, and collect all your best moments in a single place.

Introducing timeline – a new kind of profile

With timeline, now you have a home for all the great stories you’ve already shared. They don’t just vanish as you add new stuff.

Timeline is wider than your old profile, and it’s a lot more visual.  The first thing you’ll notice is the giant photo right at the top. This is your cover, and it’s completely up to you which of your photos you put here.

As you scroll down past your cover, you’ll see your posts, photos and life events as they happened in time. You choose what’s featured on your timeline. You can star your favorites to double their size or hide things altogether.

Filling in the blanks

If important parts of your story aren’t included on your timeline, you can go back to when they happened and add them.


Or go to your private activity log. This is where you’ll find everything you shared since you joined Facebook. Click on any post to feature it on your timeline so your friends can see it, too.


Add apps to your timeline

Introducing a new kind of social app that lets you show the things you like to do on your timeline – the music you listen to, the recipes you try, the runs you take and more.

These apps also help you discover what your friends are up to. You can even join in if you want: play the song they’re listening to, or watch the same TV show.

You can start adding some of these new apps today, but timeline won’t be available for a few weeks.

When you get your timeline, you can choose to publish it immediately or take a few days to review what’s there and add anything that’s missing.

Now, you and your friends will finally be able to tell all the different parts of your story – from the small things you do each day to your biggest moments. What will you create?

We’re a full service social media agency. Check us out on Twitter and hook up on Facebook. Please leave your comments below. . .

This post was written by Liam Foy

As a Senior Engagement Manager, Liam co-ordinates with our clients to develop strategy, build brand awareness, manage communities and implement social media campaigns to a high specification.