Social Media Usage in the UK [INFOGRAPHIC]

By Rob McNair

In recent years social media platforms have grown rapidly in popularity. The popularity of these sites, along with their interactive functions means that nowadays is seems everybody is on some form of social network be it Facebook, Twitter or even LinkedIn.

With this increase in popularity it is interesting to see which of these different platforms contains the highest percentage of active users. Facebook dominates across all age brackets and with 55% of over 65’s on Facebook, we’re going to see some long timelines! Also with 95% of 18-24 year olds having an active Facebook account this indicates how influential one social network can be.

UMPF have put together this helpful infographic to show active users across different social media platforms.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.