COMPANY: Radian6 (a Salesforce.com company)
ROLE: Community Engagement Specialist (Finance)
TWITTER HANDLE: @Julie_Meredith
I’m the face of Radian6’s Finance Community and I’m based out of Halifax, Nova Scotia, on Canada’s East coast. I spend my days creating useful resources for Financial Services; helping banks, brokerage services, insurance companies and other financial services companies get started and excel in social media, despite the heavy regulations of the industry.
financialbrand.com is a great resource for everything social media/ financial services related, from interesting new online marketing initiatives employed by credit unions to infographics and statistics.
It bothers me when financial services companies are too scared to jump into social media on account of the industry regulations. It’s really not that hard to be compliant and have an amazing social media strategy. At this point, financial services companies need to ask themselves, can you afford to not be social?
For financial services companies, I know jumping into social media can be pretty daunting in such a heavily regulated industry. Just start by listening. When you start listening to your community, you’re already half way there. Your community is already discussing you, your competitors and the overall financial industry. When you’re ready to start engaging, a strong social media policy should be your first step to building an awesome social media strategy that will compliantly and strategically support and promote your customer service, public relations and marketing initiatives.
I think financial regulatory organisations will soon understand social media a lot more, which will certainly result in clearer guidelines and compliances around social communications. Financial services will be a lot less hesitant implementing social media in their corporate strategy when the rules are clearer and less intimidating.