Benefits of Blogging

By Liam Foy

Different people blog for different reasons. For some, blogging is an excellent means of satisfying their personal ego. Many people blog because they earn a full-time income out of it. There are others who blog for academic benefits. Once you have stepped into the world of blogging, you’ll know how beneficial it can be in a number of ways. Below are our top 10 benefits of blogging:

1. Cheap! Cheap! Cheap!

Setting up a blog doesn’t cost very much and maintaining one costs practically nothing.

2. Increase knowledge base

One of the biggest benefits of blogging is that it broadens your knowledge base. If you focus on a niche industry, you continue increasing your knowledge about the industry and how things work in that field of work.

3. Reputation Management

Do you know what is being said about you online? Do you have a platform to counter any negative press your company is receiving? With a blog you do. It’s one way you can help to manage your online reputation.

4. Earns You a Name

As you continue to provide excellent quality posts to your readers, they get to know your better. They start to know about your passions, your likes and dislikes. By writing on topics of your interest, you establish yourself as a master of the subject.

5. Connect with Potential Bloggers

Blogging is a huge wonderful world of its own. Though you may not be aware of it initially, you soon get to know how blogging connects you with potential bloggers in your niche industry. When you keep on blogging, you get to know about other successful bloggers, get to read their ideas, thoughts and viewpoints.

6. Boosts Traffic

Blogs provide businesses an excellent opportunity to add fresh content to their websites on a regular basis. Search engines love to crawl websites that offer users regularly updated content. Consistence updating of content would bring search engine spiders to your website frequently, resulting in an increased number of crawls. If you are wise with the selection of keywords, blogging can bring a huge amount of traffic to your website.

7. Social Media Marketing Device

Popular social media websites like Facebook, Twitter and social bookmarking websites can give you amazing results with you blog. If a single blog article goes “viral” on these sites, you can a surge of new site visitors.

8. It Keeps You Ahead of Your Competition

Blogging is a great way to stay ahead of your competitors. In today’s competitive industry, a blog helps you inform your consumers of the way you work, how you differ from others and how your services are way above from your competitors.

9. Confidence

This is one of the biggest benefit. Blogging gives you confidence. When your readers appreciate your views and posts then you feel proud. These things improves your confidence level.

10. Motivation

Blogging always motivate to do something new. Everyone has to face a situation when they feel down in inspiration and motivation but if you think about you’re the readers who really like you and your blog then it gives you the motivation to do something.

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This post was written by Liam Foy

As Head of Client Services, Liam ensures that all of his clients’ strategies are on track, delivering ROI and coming up with new ideas to drive them forward. Beer makes him tick, reading, learning and drinking it.