Facebook’s New Premium Ads

By Liam Foy

With the imminent arrival of Facebook’s new Premium ads we thought we would give you an update on any other changes to the ad platform.

Feature Stories

 SOURCE: http://www.gettherestofthestory.com/blog/wp-content/uploads/2012/01/featured-stories-facebook1.png

Facebook is beginning to roll out advertisements into your news feed. If you like a page on Facebook, you may see their ads pop up in your general news feed. The ad will be marked as “featured.” Having ads in the news feed will likely increase engagement. You may see you reach and your “people talking about this” number rise.

90 character ads

Formerly 135 characters, Facebook ads will be cut down to 90 characters by the end of the month. This is great for Facebook since now they will be able to fit in more ads. This is challenging for marketers since now we will have to fit our copy into an even smaller space! Well Facebook, we are up for the challenge!

Mobile Ads

Once an ad-free zone, Facebook will not be implementing advertisements on the mobile app. Because of the small screen, it would be hard to feature ads off to the side so we will likely see mobile ads as “featured stories.” Mobile ads are rumored to launch as early as March.

Action (Open Graph) Ads

With the integration of so many apps (Spotify, Pinterest, Washington Post Reader, etc.) users can listen, pin, read, and more. All these gestures post right to your ticker and the potential for sponsored stories are endless. A band can have a sponsored story that says “listen” to this, and a publisher can encourage user to “read” a particular story. It is important to note that this is a limited test with a small number of marketers. Also, there is no timetable for when these Sponsored Stories might be available to the public.c

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This post was written by Liam Foy

As Head of Client Services, Liam ensures that all of his clients’ strategies are on track, delivering ROI and coming up with new ideas to drive them forward. Beer makes him tick, reading, learning and drinking it.