This Week in Social: Facebook’s IPO, Twitter Rolls Out UK Brand Pages, Google+ Allows Nicknames

By Rob McNair

Facebook’s IPO

Facebook filed the prospectus for its initial public offering. The social giant seeks to raise $5 billion in initial funding. That’s in line with some of the largest IPOs in technology history, and it comes eight years after the company was first launched in the Harvard dorm room of CEO Mark Zuckerberg. According to the company’s IPO filing, in 2011, it recorded revenue of $3.7 billion, operating income of $1.75 billion, and net income of $1 billion.

Read more on this story on our blog.

Twitter begins to roll out UK brand pages

The UK pages went live on Twitter 1st February. Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Cadbury’s is using its brand page to promote its tier-one sponsorship of the London 2012 Olympics, offering Twitter users the chance to win tickets to the event. Electronic Arts has set up a brand page for its Fifa Sports game, while Sky has a page for its Sky HD service, promoting the customer service it offers on Twitter.

Continue reading this story here.

Google+ allows nicknames

Over the next week, Google will be adding support for alternate names – be they nicknames, birth names, or names in another script – alongside your common name. This name will show up on your Google+ profile and in the hovercards which appear over your name. In the next few weeks, they’ll be displaying it more broadly as part of your name in other areas of Google as well. So if you’re Dwayne “The Rock” Johnson, Jane Doe (Smith), or सौरभ शर्मा (Saurabh Sharma), you can now communicate your identity the way you want to.

To add an alternate name, go to your Google+ profile, click Edit Profile, select your name and click on “more options” (See above photo). It’s important to remember that when you change your name in Google+, you’re changing it across all services that require a Google Profile.

Read more on Bradley Horowitz’s profile.

Hootsuite now integrates with Digg, InboxQ and Trendspottr

source: reaching 3 million users in January, social media management dashboard HootSuite is adding three apps to its App Directory and releasing its Engagement API. Users can now integrate Digg, InboxQ and Trendspottr into their dashboards by installing them via the App Directory, which until recently allowed users to share content only to Flickr, Tumblr and YouTube, just to name a few. Here’s what users will be able to do with the new apps, according to HootSuite:

  • Digg: Users can view current Top News stories, search stories, Digg stories, discover and share content from the web using the dashboard and more
  • InboxQ: Users can find questions on Twitter based on keyword and phrase searches, fine tune search results and engage directly with those asking questions
  • Trendspottr: Users can search for trending content by topic, keyword or phrase, select from a list of popular searches, share trending stories, videos and more via the social networks they’ve added to the HootSuite dashboard

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.