Welcome to the latest “Social Media from the Frontline”. This time, we hear from Tim who is a Social Media Executive at Return on Digital. If you fancy getting involved in our next Frontline drop us a tweet @mycleveragency.
NAME: Tim Grimes
COMPANY: Return On Digital
ROLE: Social Media Executive
FACEBOOK URL: facebook.com/timmygrimes
BLOG: http://www.timgrim.es/ (personal) http://www.returnondigital.com/blog/ (work)
I’ve been working for Return On Digital for over a year now and have had the opportunity to work with some great clients, including a magazine you’ll see on every shop shelf. I’m responsible for planning strategic and creative social media campaigns that meet our client’s objectives. Of course the main aim objective is to gain a Return On Digital. I also work alongside the SEO team to support their activities.
With working in such a new industry it allows you to get creative, there’s so many great ways to running campaigns that don’t require millions. By working with a wide range of clients it gives me the opportunity to increase my expertise using social media across different industries. If you’re looking for some social resources, BrandWatch have a great blog along with The Wall. Oh and of course you get to sit on Facebook & Twitter all day. One of the best quotes I like about Social Media:
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.” (Avinash Kaushik, Google)
Irritating people on Twitter must be top of the list – thank god for the unfollow button. People tend to use Twitter to just complain, while it’s great for this don’t constantly do it! I love working within social media, the only downside is it follows you everywhere…you can never escape it. I’m terrible at letting go, I even check on my clients on holiday. Another pet hate is people calling themselves ‘Social Media Experts’ – no one’s an expert in such a new industry.
Get to grips and start utilising all the social platforms but don’t be surprised if one doesn’t work for you. Don’t expect miracles overnight – think this is one of the major downfalls of people using social media. Oh and don’t annoy Twitter, they will suspend you. I’ve managed to get suspended for over a week by requesting a username via the impersonation policy. Obviously being smug I wrote a blog post about how to get the Twitter username you’ve always wanted, which resulted in a person complaining to Twitter saying I wanted that username. It was @TM is you’re wondering…
Influence, Perks & Social Giveaways
In 2011 there has been a lot of discussion around ‘influence’ and how this is measured across social networks and in the online space. It has also been a very touchy subject in 2011, especially after Klout changed their scoring algorithm. A lot of people argue saying that you can’t measure true influence with a number, while others say it will play a major role in a company’s media activity. Either way influence is likely to be change over the next few years – let’s be honest you can’t argue that Lady Gaga & Justin Bieber are ‘influential’ in the social space.
We all know giveaways and free products work on social media and there’s will no doubt these will become even more common. It was only this week Starbucks gave away free latte’s, which gained publicity everywhere. These giveaways or perks are something that could be worth exploring for brands.