This Week in Social: Pinterest Redesign Profiles, Twitter Acquires Posterous, Foursquare’s Timeline App

By Rob McNair

Pinterest Redesign Profiles

Today, up-and-coming social player Pinterest has gone live with the first major update to its profile pages since launching a couple of years ago. You can see mycleveragency’s Pinterest account above. There is a passing (and I really do mean passing) resemblance to the Facebook’s Timeline, with a larger emphasis on the user, at the top of the page. The redesign gives personal profiles a streamlined look.

There’s no longer a long list of activity on the left hand side, but a little section detailing people who have repinned you. Just beneath this is a bar that has tabs containing your boards, pins likes, activity, followers, following and an edit profile and rearrange boards tab. You’ll notice that how your boards are displayed now looks different too, instead of seeing nine pins, you now see one big image and four small ones.

Do you like the new redesign?

Twitter Acquires Posterous

Twitter this week decided to aquire Posterous. If you’re not sure what Posterous is, it’s a blogging platform that works in a similar vein to Tumblr,  it was built around making sharing content from around the web incredibly easy, with simple templates for sharing video, text, and other categories of content. It looks as if many of Posterous’ engineers and managers have moved to Twitter to help with several key initiatives but Posterous notes that its Spaces service will “remain up and running without disruption.”

Foursquare’s Timeline App

Foursquare has launched a new Facebook integration that puts a checkin scorecard on Timeline. Users who connect their Foursquare accounts to their Facebook accounts will see a new Foursquare Timeline app that displays recent check-in activity as well as total check-ins and top places for the month. When check-ins appear in the News Feed, they’ll be plotted on a map and include other friends that are checked in at the same location.

Are you a user of Foursquare? If so, do you like the new Foursquare integration?

Gowalla is officially shut down

Three months after its acquisition by Facebook, Gowalla has officially shut down.  Gowalla was a location-based check-in service that directly rivaled Foursquare. After Gowalla’s acquisition by Facebook, former CEO of Gowalla Josh Williams has been working on an API for Facebook that would allow developers to further integrate location services with shared content.

Do you think the closure of Gowalla will affect Foursquare?

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.