This Week in Social: Twitter Racist Jailed For 56 Days, Tumblr Hits Milestone, Twitter Launches Ad Platform, Facebook IPO

By Rob McNair

Twitter Racist Jailed for 56 Days


Ten days after posting racially offensive comments on Twitter during a football match, British student Liam Stacey has been sentenced to 56 days in jail. Stacey, 21, tweeted the comments on St. Patrick’s Day using the handle @LiamStacey9 after Bolton Wanderers midfielder, Fabrice Muamba, collapsed. Stacey’s Twitter account, @LiamStacey9, has since been taken down, and he has been ordered not to use Twitter or other social networking sites.

Do you think it’s fair that he has been jailed?

Tumblr hits Milestone

Everyone’s favourite blogging platform (okay, maybe not everybody’s) has hit a massive milestone…20 Billion Posts!!! This figure is a huge leap from the 12 billion posts it reached in November. The sharp rise in popularity in Tumblr over the last year has been nothing short of amazing. The simplicity and ease of use of Tumblr on one hand and similarity to microblogging services such as Twitter on the other, have apparently hit the right spot with a large number of users.

Are you a Tumblr user? If you do, send us your URL so we an check it out!!

Twitter finally launches it’s ad platform

Twitter announced on Tuesday that a select group of small business can begin using its self-serve advertising platform to create promoted tweets and promoted accounts. All of the companies with initial access to these promoted products will be American Express merchants and cardmembers. The credit card company partnered with Twitter to launch the new platform, offering early access to its customers and a $100 credit for free advertising to the first 10,000 businesses to sign up.

Are you one of these lucky merchants? How has it affected your business?

Facebook aiming for May IPO

Facebook looks to be preparing its initial public offering for May, according to insiders. The social network halted trading of its shares on the secondary market this week, a not unusual step, according to “a person familiar with the matter”‘ said the Wall Street Journal. Facebook filed for an IPO in early February, in an offering expected to raise as much as $10 billion. That would value the eight-year-old company at $100 billion.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.