This Week in Social: Facebook New Voice Feature, Foursquare Now Includes Other Apps, Instagram Move Closer To Web

By Rob McNair

Facebook’s New Voice Feature

The new Voice feature sits in the top nav bar and displays a pop up that tells you from which profile you are posting, and gives you the option to change from a brand to personal account directly from the timeline. This comes as welcome addition for marketers who manage multiple pages, as before hand they had to change their persona at the top of the page, which would then redirect them back to the timeline is question.

Foursquare now includes other apps inside its own

Yesterday, Foursquare announced the developer preview of the next evolution: Connected Apps – developer-crafted experiences that exist within foursquare. This opens up a ton of possibilities, all around interacting with people’s experiences while they’re having them. For instance, Eat This, Not That can suggest healthy dishes the moment someone checks in at a restaurant. Or The Weather Channel can tell people the forecast when they check in to a new city. The apps that are currently available are:

  • Eat This, Not That
  • Untappd
  • Sonar
  • Soundtracking
  • Snoball
  • Foodspotting
  • GroupMe
  • Blue Legends
  • Instagram
  • Path
  • The Weather Channel

READERS: Do you think this will make Foursquare more useful?

Instagram moves closer to the web

Instagram has quietly updated its web presence to allow for comments and likes. More than anything else, this move, which the company calls “the new Photo Page,”  is a clear sign that Instagram is expanding beyond the phone and onto the Web. here is no discovery or profile element yet. From the looks of it, Instagram is set on expanding its reach, but at a snail’s pace.

READERS: Would you use browser Instagram?

 

Facebook Introduces Subscription plans on Apps

Facebook app developers can now integrate subscription pricing to offer recurring revenue opportunities. Facebook is also enabling local pricing features to allow businesses to apply different prices based on each market. This new feature will be available to to all Facebook.com and mobile web apps in July. In the meantime, you can get started by reviewing our documentation and signing up for more details. Subscriptions are already being tested by developers such as KIXEYE and Zynga.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.