This Week in Social: Facebook Improve Social Commerce, Google Introduce Google+ Events

By Rob McNair

Facebook are trying to improve social commerce

Facebook is gearing up for a huge social commerce push.The developer who recently discovered that the social network is testing a “Want” button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline. Using official Facebook channels to share this information would open up a lot of opportunity for merchants or game developers, allowing products to go viral in ways we’ve seen on sites such as Spotify and Pinterest.


The Dutch are on Twitter

The latest international Twitter trend? So-called Rotation Curation accounts which represent a given country, and are hosted by a different individual each week. These curators aim to influence the perception of their country abroad. The @Sweden account gave the idea currency; now the Netherlands has joined the game with the handle@Netherlanders. The rotation will officially start the week of July 16th, but @Netherlanders is up and tweeting already.

READERS: Should more countries do this?


Google introduce Google+ Events

Google+ Events are “for all the moments that matter—before, during and after.” Google+ Events will sync with Calendar integration. You can also share photos in real time with Party Mode, and after the event you can see everyone’s pictures in one place in chronological order and with comments.


Google launches +1 recommendations across the web

Google+ is rolling out a new feature of the +1 button in platform preview: when users hover over a +1 button, they will see recommendations for other great content on your site. For example, when we go the the Chrome Web Store and look at +1 recommendations on the Gmail app, I see related apps and recommendations from friends.

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This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.