Pinterest is the internet’s latest love affair. In the last year it has seen a meteoric rise from niche website to (according to Experian) the third largest social network behind Facebook and Twitter. Pinterest’s success has been a testament to their marketing efforts. By making the image sharing site invite only at launch they ensured that it was exclusive and in demand, but what’s next for the social network?
Although they have opened up their invite only policy so that anyone can join there is still no room for brands on Pinterest. They state that it’s a place for people and that they do not encourage self promotion, but after receiving a 100 million dollar investment round and opening up their service surely the next logical step is to allow brands a dedicated space on the network, and with brands comes a whole myriad of other opportunities. With that in mind, here are three steps Pinterest may take next.
When a social network becomes as popular as Pinterest, they have to think about the bigger picture, especially with capital orientated investors behind them, so Pinterest must be considering an ad platform. Pinterest has introduced categories to their pins grouping their users into different categories depending on what they are looking at where they are placing their pins. By doing this they have essentially built the makings of a categorised ad platform.
Like promoted posts on Facebook, Pinterest could well offer promoted boards, where users or brands pay for their board to be promoted and shown to more people. By doing this the person or brand in question can promote a specific interest to people who are interested in the subject.
Similarly to Klout, people could soon be able to choose top pinners in certain categories. By enabling this feature Pinterest can entice brands to offer incentives to the top pinners (much like Klout perks). This ensures that brands are being mentioned by influential pinners in their categories.
We’d love to get your thoughts on what you think may be next for Pinterest and whether you think that the social network will continue to grow at such a pace. Let us know what you think in the comments.