We couldn’t be prouder of our friends Curvy Kate. The UK Lingerie Awards took place on Wednesday night this week, and the ladies (and gents, including in attendance our very own Shane Jones and Liam Foy) walked away with two gongs. Needless to say it was cause for much celebration for Curvy Kate and indeed ourselves, as one of those awards was for Marketing Campaign of the Year.
The marketing campaign in question was our joint venture with Curvy Kate, ‘Star in a Bra’ – a nationwide search to find a fuller bust model, with Sophie Morgan taking the crown. The competition also spread to Australia and the US, where Cassie Hayes and Krista Cousins won respectively.
Fans of the brand cast their votes using a bespoke Facebook app we created for the competition, and it was one of a number of campaigns we’ve conducted with Curvy Kate, including last year’s successful 12 Days of Christmas prize sweepstake.
Curvy Kate also took home the prestigious ‘Fuller Bust Brand of the Year’ award for the second year running, and said of last year’s award, ‘Our little golden friend is lonely no more as we won him not one but two new metallic companions!’
Curvy Kate have had a lot of Facebook love, and we built their online community from zero to the 25,000 fan mark (which they hit last month) for their UK brand, to over 8,000 in Australia and close to 7,000 in America resulting in a collective total of almost 40,300 likes.
We’ll happily raise a glass to toast the success of Curvy Kate this weekend – we hope you will too!