This Week In Social: Obama Breaks Social Media Record, Pinterest Introduces Secret Boards, Twitter Taking On Instagram Filters

By Rob McNair

Obama ‘Four More Years’ Photo Breaks Social Media Record.

As you know it’s been the elections all week through the USA, with Barack Obama vs. Mitt Romney. On Wednesday it was confirmed that Obama will lead the country for the next four years. After Obama won his campaign, he posted a picture of himself & Michelle on both Facebook & Twitter. Both the tweet and the post on Facebook have broken the record for the no. of likes & RT’s. On Twitter the previous record was thought to be from Justin Bieber with over 200,000, although there are eports that Wendy’s gained more retweets (215,000). The tweet now (09/11/12) has gained a staggering 800,000+ RT’s, along with the Facebook post which has gained over 4 million likes (see image above).

As news of Mr Obama’s re-election broke, there were 327,452 related tweets posted every minute. One of the stand-out moments from Mr Obama’s campaign was his appearance on social news website Reddit. Now one of the biggest debates is whether Obama won the election from his use of social media?

Instagram Announces Profiles On The Web.

It was confirmed on Monday that Instagram has launched web profiles. The web profile which looks extremely similar to Facebook profiles feature a selection of your recently shared photographs. An animated, rotating mosaic of Instagram photos occupies about the same amount of space as Facebook Timeline’s Cover photo; a small profile image, short bio and follower stats are situated just beneath.

Photo thumbnails are organized in reverse-chronological order further down the page; click on one, and it’ll appear at full size alongside likes and comments. The majority of users have now received there new web profile. Although they look great, the actual usability of the site isn’t all that as you’re unable to delete & organise your photos. You’re also unable to choose which photos are in your ‘timeline’ banner. This is no doubt something that Instagram will change, although maybe this should’ve been done from the start? See our top 10 Instagram profiles here.

Pinterest Introduces Secret Boards.

Ever wanted to pin something on Pinterest, but don’t want the entire world to see it? Maybe not, but Pinterest have now launched their ‘secret boards’ feature which limits the visibility to only yourself or any other users you choose to invite. The new private boards feature can be switched from ‘off’ to ‘on’ one time before it becomes permanent. This is a great idea for users wanting to keep track of holiday gifts, plan a special event or work on a project that you’re not ready to share with everyone. However, the major drawback of their new feature is you can’t hide existing boards because others may have already repined from you board.

“When you add a pin to a secret board, it won’t show up anywhere else on Pinterest — the only place you can see it is on your secret board,” Evrhet Milam, a software engineer at Pinterest, said on the company’s official blog. This launch coincided with an alert that was posted by the company about scheduled maintenance on Pinterest Tuesday afternoon. Will you use the new ‘secret boards’ feature? You’ll have to let us know as we won’t be able to see them!

Twitter Taking On Instagram Filters.


According to a report in ‘The New York Times’ Twitter is ready to offer users a set of photo filters through it’s mobile apps. In the report, Twitter plan to role this out in the coming months and introduce filters for photos that will allow people to share altered images on Twitter & bypass Instagram.

After the Instagram acquisition was announced, Twitter executives considered buying a competing photo. Jack Dorsey, the company’s co-founder, and Dick Costolo, Twitter’s chief executive, both led the search but were unable to come to an agreement. After meeting with and appraising some companies, Twitter’s executives decided the price tags were not worth the goods, and chose to develop their own filters.

If this is true, this will be a very big move for Twitter, because it could keep people taking photos on smartphones from using Facebook-owned Instagram altogether. However will Twitter be able to create such a passionate community similar to Instagram. Would users also be able to share their filtered photos from Twitter’s apps to Facebook, or will Twitter remove themselves from the whole Instagram app altogether?

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.


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