This Week In Social: Facebook Tests Ranked Comments, Facebook Mobile App Gets Share Button, Pinterest Business Pages

By Rob McNair

Facebook Tests Ranked Comments To Boost Engagement

Facebook is testing a new comments format on brand and subscriber pages, it was confirmed this week. The aim is for admins to be able to place the most engaging comments up higher up posts. In a statement to Mashable, the company said, “We are testing a new format for comments on page posts. As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post.”

What this means is comments will get ranked based on likes, responses and hides. Those with the most engagement appear higher on the list. Another great feature is allowing page administrators the ability to reply directly to comments via a ‘reply’ option. The whole concept is very similar to how Reddit ranks posts by ‘upvoting’ and ‘downvoting’ content.

Twitter Creates Exclusive Page To Celebrate Diwali

Did you know India is the world’s third most engaged country, with its users preferring Twitter over Facebook? Twitter this week created a custom page for Diwali to celebrate the start of the 5 day festival of lights. The page which streams live tweets and pictures is a great portal for people wanting to communicate and talk about the festival.

Facebook Mobile App Finally Gets Share Button 

Facebook has confirmed it’s launching the ‘share’ button for the mobile news feed (about time eh?). The much-requested feature is now rolled out for the mobile site, and will soon come to both the iOS and Android apps.

If you want to try out the share button, go to m.facebook.com and scroll through the feed till you see a story about a link, photo, video or public status updates posted by one of your friends or a brand you’ve liked. The share button is in the bottom right next corner next to the ‘like’ and ‘comment’ buttons. It brings up a composer where it will allow you to add an optional description. Just like the desktop version, the story will show “via (name of who originally posted it)”. Users are also able to share ads they see in their news feeds. 54% of users now access Facebook through a mobile device, there’s no doubt this will increase engagement for brand pages.

Pinterest Launches New Business Pages 

It was confirmed on Wednesday that Pinterest has launched dedicated brand pages. It now allows brands to convert their pages into dedicated brand pages. However you won’t yet notice a difference as they’ve only changed the T&C’s. Although there’s no difference at the moment, in the next few weeks Pinterest plan to help brands leverage their platform with other changes.

This new launch comes a week after brand were able to verify their Pinterest accounts, which allowed people to identify high-quality sources of content and more easily find the business they want in search results. Want to convert your page? Click here.

Facebook iPhone App Adds Photo Filters.

A big update has now landed for the Facebook mobile app, which now has the added benefits of photo filers and sharing multiple images at once. As we mentioned last week Twitter has also been testing integrated filters but has obviously been beaten to the mark by Facebook.

You’ll now be able to use several filters but in all honesty are they really hipster enough for people to use? With names like ‘cool’, ‘bright’ & ‘golden’ we’re not completely convinced. Will you be using the filters or be sticking to your beloved Instagram?

Facebook Rolls Out A Page-Only Feed 

Facebook has confirmed that it’s rolling out a feed that allows people to see only content from the pages they follow. The update won’t affect how the main news feed works, instead it just provides a separate feed that acts as a pages-only filter. You’ll be able to access this from the left-hand side of the screen below the pages header. In recent weeks Facebook has come under criticism for the way they’ve handled content in the news feeds. It’s been said that the average post reaches only 17% of fans without the help of promoted posts.

This page feed hopes to correct this as it gives members a way to view more content from the brands they like. Facebook began the roll out yesterday so you should see this option very soon. Whether people will actually use this has yet to be seen?

Mitt Romney Disappearing On Facebook

 

After the presidential election last week Mitt Romney seems to be declining on the social media front. The former Republican presidential candidate has been bleeding ‘likes’ since losing the U.S. election last Tuesdays, with users unliking at a rate of 847 per hour. A dedicated site has been set up to detail this loss in two graphs.: “Recent Like Count For Mitt Romney” and “Realtime Like Count for Mitt Romney.” The current page has just over 12m likes although no doubt this will drop to 11m very soon…

Datasift Partner With Bitly To Evaluation Twitter Links

On Thursday it was announced Datasift and bitly have entered into a strategic partnership to find out who clicks what on Twitter. This will be the first study where we’ll be able to see what’s actually getting clicked on. Bitly is used to share more than 80 millions new links every day, with more than 200 million clicks per day on a bitly link. Datasift will now be able to take bitly’s data and do what it does with Twitter’s data, and look at all the activity across it.

When the data is released it will effectively to help us understand what headlines get the most clicks on Twitter, allowing us marketers to engage in content optimization.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.


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