Transcript #mycleverchat: Social Media ROI

By Rob McNair

If you haven’t tuned in already, #mycleverchat is a weekly talk on Twitter about social media. Each week we talk about a specific topic, usually focusing on one platform although this changes from week to week. Below is a list of the highlights from our chat on Wednesday (14/11/12) – the topic this week was ‘social media ROI’, something that is sometimes difficult to measure.

Don’t forget to join us every week on Wednesdays between 1 – 2pm to get involved. If you want to see more of the conversation make sure you check out the hashtag #mycleverchat. We’re always open to suggestions about topics and questions so feel free to comment below to let us know.

Q1: Which metrics do you use to measure social media ROI?

Q2: Does a focus on ROI takeaway from the real objective/value of social media?

Q3: Which social platform delivers the best ROI for your business/clients?

Q4: What do you think should become the standard measurement for social ROI?

Q5: Is the inability to tie social media to actual business results the major downfall in the industry?

Q6: Is it easier to measure social media ROI for the B2B or B2C sector?

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.


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