Transcript #mycleverchat: Where Is Social Media Heading?

By Rob McNair

This week on #mycleverchat we focused on the topic ‘Where is social media heading?’ Below is a list of the highlights from our chat on Wednesday (21/11/12), thanks to everyone who participated – this week we gained 56 tweets, generated 146,493 impressions, reaching an audience of 16,699 followers. Don’t forget to join us every week on Wednesdays between 1 – 2pm to get involved. As these are only the highlights from the chat, feel free to check out the hashtag #mycleverchat, and even get involved to voice your opinion. It’s never too late!

Q1: Will social search become integral?

Q2: How long will image based social networks last? Or are they here to say?

  Q3: Without a mobile strategy is a brand likely to fail?

Q4: Relationships with online brands are changing, how much harder will they need to work?

Q5: Location based social media has yet to take off, will 2013 be the year?

Q6: Are brands truly social on Google plus, or are brands there for the search element?

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.