What Goes Into a Good Social Media C.V.?

By Rob McNair

There have been a few success stories of people successfully using social media to find their dream job. However, for the vast majority of you some kind of traditional C.V. will at least be expected alongside whatever creative ways you find to introduce yourself to the people who matter.

We receive a fair amount of C.Vs at mycleveragency, here are a few tips to make sure yours doesn’t get pushed to the bottom of the pile:

DO

Share URLs to Social Networks You’re Active On
This is a no brainer, but if you’ve got a well-maintained presence on any social network, share it. Even if it isn’t related to work, it’ll help people understand who you are and what interests you at a much deeper level than what you can fit on a C.V.

Quantify Your Achievements
Being able to show your achievements in hard numbers is going to be an impressive part of any C.V, even more so when in relation to a field with such vast swaths of analytics techniques and data sets available.

Show Advanced Knowledge of Social Metrics and Know the Lingo
Talking about Likes, Retweets and Comments isn’t going to set you apart from any other person who’s taken a passing glance at social media as a business practice. Do you know the difference between viral coefficient, Net Promoter Score or even more basic digital marketing benchmarks like Cost per Acquisition (CPA) and Click through Rate (CTR)?

You’ll quickly learn that 90% of breaking into this business is knowing how to talk the talk. It may seem daunting at first but you’ll quickly learn, just as with any language, it’s just a different way of saying something you already understand.

Show Examples of When You’ve Been Pro-Active
A job in social media enjoys very little amounts of structure. Because of this, you’ll often be expected to work on your own accord. If you can show situations where you’ve gone beyond the call of duty to help a worthwhile cause, you’ll be streets ahead of everyone whose spent their working lives stood in line.

Have a Good Knowledge of Relevant Literature
It’s all good and well reading Mashable and Social Media Examiner but it’s commoditized knowledge to say the least. What have you digested that sets you apart from the rest? Have you studied social psychology and behaviour or tried to find inspiration from more abstract fields? Communications practices are, as Rory Sutherland says, ‘using human understanding to gain business advantage’. You’re not going to learn that from a blog, believe me.

Show an Understanding of Traditional Communications Fundamentals
Although there’s much debate as to who ‘owns’ the field of social media (an unproductive argument to say the least), having a firm understanding of the fundamentals of Marketing and PR is vital towards being able to achieve business success in social.
Although Marketing will help you with organizational behavior, strategic management, customer service management and many of strategic business functions, PR’s focus on dialogic engagement and human interaction is equally as important.
My advice? Don’t get stuck between the two dinosaurs battling over new turf. Go and pick the best bits from both sides, you’ll end up with the last laugh.

List Your Experience and Competency with Social Tools & Technology
Of course social networks existed before digital technology. However, it’s the rapid widening and efficiency of managing larger networks that was made possible by technology that has meant it’s flourished into its current state. As such, you’ll be expected to understand social media platforms and the ecosystem of applications that are built around them. There’s no shortage of resources available to this but you’ll find each company works with a unique set of technologies to help them achieve their cause.

Do Not:

Include a QR Code

Include your Klout Score

Rely on Your Personal Social Presence
Even if you’ve got a million twitter followers, that doesn’t mean you’re in any way qualified to advise a business how to conduct themselves on social media.

Misunderstand the Different Roles Involved
Community Managers aren’t necessarily Social Media Managers. The best way to understand the differing responsibilities is to take a look at job postings related to each title.

Buzzwords. Avoid them like the Plague
This video from Adobe that explains just how annoying they are.

Call Yourself a Guru or an Expert
Ever.

Have Poor Spelling
Seriously.

If you’re looking to get into social, one of Ogilvy’s Social Media Directors is definitely worth listening to.

Suffix: It may be my personal opinion, but I often find do nots to hold a lot less ambiguity than dos. As such, they do not warrant as much of an explanation. Break them and you’ve failed, simple enough. If you’d like me to expand on my thoughts, leave a comment below.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.