Transcript #mycleverchat: Social Media & Creativity.

By Rob McNair

The first #mycleverchat of 2013, and this week we focused on the topic ‘Creativity’ and how this impacted social media. Below is a list of the highlights from our chat on Wednesday (16/01/13), thanks to everyone who participated – this week we received 50 tweets, generated 187,595 impressions, reaching an audience of 15,328 followers! Don’t forget to join us every week on Wednesdays between 1 – 2pm to get involved. As these are only the highlights from the chat, feel free to check out the hashtag #mycleverchat, and even get involved to voice your opinion. If you have any other thoughts from the chat don’t forget to tweet us!

Q1: Should brands align creative content with their brand or tailor it to the social audience?


Q2: Do you need technology in order innovative & be creative within the social space?

  Q3: Which industries do you think are the most creative across social media channels?

Q4: What examples of creativity have become cliché in the social space?

Q5: Surely every employee within an organisation should be creative? Is there a need for a creative department?

Q6: Should brands differentiate creativity across specific social channels? Or are brands able to duplicate?


This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.


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