This Week in Social: Twitter Hackings, Facebook Gives Graph Search To More People, Twitter Ad API

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By Liam Foy

Twitter Hackings

This week, we’ve seen numerous Twitter accounts hacked and even to MTV’s extent a fake hacking. Burger King was the first brand to fall this week, claiming that they had been sold to McDonald’s. The hackers changed the BK avatar to that of the McD’s. The hack appears have been perpetrated by members associated online “hacktivist” group Anonymous. Tweets were being signed with the tag @DFNCTSC, which stands for “Defonic Team Screen Name Club.” The next brand to fall was Jeep, were the background on had been changed to some gentleman riding around in a McDonald’s vehicle, and the account’s description claims it had been sold to Cadillac. Nice and original. Even Donald Trump had his account hacked this week with numerous tweets being sent out quoting Lil’ Wayne.

Facebook gives Graph Search To More People

Five weeks after launch, Facebook gave reporters a ‘State Of Graph Search’ this week. It’s been rolled out from the original 100,000 users to “hundreds of thousands,” and now a news feed story is appearing to lure people’s friends to sign up for the early access wait list. Graph Search Director Tom Stocky noted that early usage patterns show people using Graph Search for the same things they use the social network for: looking at friends and photos. “But Places is third” said Stocky, which is an encouraging sign for local businesses.

Twitter’s Ad API

Twitter announced on Wednesday that it’s opening up its platform to third party advertising management software. The ads API will allow advertisers to connect their existing ad management software to their Twitter account, allowing automated ads. Twitter further added that they’d be integrating the API with Adobe, Salesforce, Hootsuite, Shift and TBG.

Police Informed Mother About Son’s Death Over Facebook

Anna Lamb-Creasey’s son had disappeared without a trace. She called hospitals and jails. She waited for days and then weeks and then a month, desperate for a sign of life. She posted to his Facebook page: “Rickie where are you? Love mom.” Sadly, Rickie was dead. Anna may have known sooner if she had seen the Facebook message the Police had sent her, unfortunately it had gone in to her ‘Other’ folder. Not surprisingly, Anna is now furious with the police for contacting her about her son’s death over Facebook.

This post was written by Liam Foy

As a Senior Engagement Manager, Liam co-ordinates with our clients to develop strategy, build brand awareness, manage communities and implement social media campaigns to a high specification.


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