Can Social Influence Impact Ecommerce?

By Rob McNair

Social influence plays a key role in purchases but social influence has yet to have an effect on product discounts… until now with the launch of a new version of Peerindex. Peerindex the social influence platform measures influence by measuring activity, audience and authority across the major social media platforms, currently Facebook, LinkedIn, Twitter and Quora. The new site has an ecommerce style page where discounted products appear based upon your Peerindex score – depending upon your score determines how much discount a user receives.

Retailers already understand the importance of eccomerce, but no major brand has taken into account true social influence as of yet. Blogger outreach has been around a while but usually impacts very few. Referrals from friends have also proved to have a significant impact on typical buying behaviour, and for this reason social influence is why marketers should get excited about this advancement. Is this the next step for ecommerce? If so this has the potential to be huge.

Read more on our Econsultancy post.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.