This Week in Social: Facebook Updates News Feed, Google+ Updates, Twitter Stops Support For Tweetdeck & Foursquare Syncs With MasterCard, Visa For Merchant Specials

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By Liam Foy

Facebook Launches New News Feed


Yesterday, Facebook officially announced their new look News Feed for web, mobile and tablet. This new design aims to make it easier for people to access all the things they like (pardon the pun). The new News Feed look steals ideas from Facebook’s mobile apps, which have focused on prominently showcasing photos. To that, Facebook has added an agglomeration of news feeds, which display different content on your page. These include distinct feeds for music, photos, games, updates from “close friends,” and those from people and Pages you follow. Another part of the mobile app that the desktop has stolen is the left-hand navigation bar, so users will no longer have to navigate back through Facebook’s home page to move around the site.

Probably the most important updates that friends share within the News Feed are photos, according the Facebook team. Zuckerberg stated that about 50% of the news feed consists of photos, which will now be displayed in a larger format. The larger photos help combat Facebook’s issue of wasted space in the News Feed. One of the main themes that was reiterated during the event was that users should be encouraged to look for specific subject-specific feeds, similarly to using Facebook lists. Feeds showcasing Photos, Music, and the other content categories will be organised chronologically, in an attempt to push as much relevant material in front of Facebook users as possible. For instance, the music feed will show what users are listening to on Spotify, what artist pages they like, and what concerts are playing nearby or in the near future.

Google+ Updates

Google+ has received an update, which brings some new features and options to Google’s growing social network. In a nutshell, the update includes a new tab for Local Reviews, an upgraded version of the About tab, and larger cover photos. The new Local Reviews tab will sit next to the photos, +1, and YouTube videos on your profile. It is designed to let you highlight your favourite restaurants and places to eat, making it easy for friends and followers to see what you and other people on Google+ like. The About tab has been cleaned up a great deal, and it now looks substantially better and neater than it used to. The last part of the update has to do with the profile’s cover photo. The photo now has the more standard 16X9 aspect ratio, but  is like Facebook’s Timeline photos.

Twitter Stops Support For Tweetdeck

Twitter has announced that it will be discontinuing several TweetDeck apps in favour of the web client. The Android, iPhone, and Air-based desktop clients will all be affected; the apps will be removed from their stores in early May, and stop functioning soon after. In a blog post, the TweetDeck team says that in order to “offer a great product that addresses your unique needs, we’re going to focus our development efforts on our modern, web-based versions of TweetDeck.”

Foursquare Syncs With MasterCard, Visa For Merchant Specials

Visa and MasterCard customers can now obtain discounts at certain retailers by linking their accounts to their profiles on Foursquare’s social networking website. Consumers who sign up for the program will receive discounts when they use Foursquare to check in at a participating retail location. The discounts will automatically be onto consumers’ cards, so they will not have to show the cashier a paper voucher or a bar code on their smartphones.

This post was written by Liam Foy

As a Senior Engagement Manager, Liam co-ordinates with our clients to develop strategy, build brand awareness, manage communities and implement social media campaigns to a high specification.


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