This Week in Social: First film trailer premiered on Vine, Facebook goes red for marriage equality, LinkedIn updates search feature, Brewdog to create a Twitter beer

This Week in Social: First film trailer premiered on Vine, Facebook goes red for marriage equality, LinkedIn updates search feature, Brewdog to create a Twitter beer

By Liam Foy

First film trailer premiered on Vine


Marvel Comic’s upcoming film The Wolverine released a sneak peak of footage on Vine on Monday. A ‘tweaser’ was tweeted by director James Mangold featuring a six-second showcase of the film via the social media site. The more traditional 20-second preview on YouTube and the film site went live on Tuesday before the full trailer release on Wednesday. There was no dialogue and very few plot giveaways in the Vine post, but with a fan base as large as Wolverine, X-Men and Marvel in general it would have been enough to grab attention. It also means that those that aren’t necessarily ‘fans’ would be more inclined to watch a six-second teaser than the full trailer – and the retweet-ability of such a short clip could ensure a large reach.

Will Vine become the new marketing tool for video content?

Facebook goes red for marriage equality

Facebook goes red for marriage equality

The Human Rights Campaign’s new logo is being used on Facebook by the LGBT community and allies to show support for marriage equality. Proposition 8 outlaws same-sex marriage in California and is up for review at the Supreme Court this week. The campaign logo has been altered from the usual navy and yellow to red and pink to represent love and users are being encouraged to share the photo and upload it as their profile picture. The original image has been shared over 35,000 times since it was first posted.

LinkedIn updates search feature

LinkedIn updates search feature

LinkedIn has improved the search feature making it more streamlined and easier to use. Users will now not need to search for people, companies or jobs separately. This means that LinkedIn will become auto-complete and suggest options for users. According to Linkedin figures, 5.7 billion professional searches were carried out on the site last year. The search updates started to roll out to members on Monday and will be available to all over the next few weeks.

Brewdog to create a Twitter beer

Brewdog to create a Twitter beer

Brewdog are set to launch ‘the first democratically designed beer’ that gives fans the opportunity to make decisions on aspects of the drink via Twitter, Facebook and the BrewDog blog. All week users have been encouraged to follow #MashTag and vote from multiple options to help design the beer, such as the ‘special twist’, the hops and eventually the name of the new beverage.

This post was written by Liam Foy

As Head of Client Services, Liam ensures that all of his clients’ strategies are on track, delivering ROI and coming up with new ideas to drive them forward. Beer makes him tick, reading, learning and drinking it.