Volkswagen have once again shown they know how to do things differently and with YouTube pre-rolls they’ve developed an ad that automatically hits the ‘Skip Ad’ function for you. To announce the New Fusca (the New Brazilian Beetle), AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission that highlights you don’t need to shift gears. In a differentiated way, the film uses the pre-roll format, commercials that are displayed in the 5 seconds before the video is watched.
At the end of the 5 seconds of mandatory waiting time, the video automatically clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”. Surely one of the best features ever added to YouTube?