The Limitations Of Pinterest For Brands

By Rob McNair

There’s no doubt that Pinterest is becoming a key player in the social space. The social network that has grown incredibly quick, most recently gained $200m of funding poured into the business. After using Pinterest from the beginning there’s always been several features that could’ve improved usability for both us marketers and general fans.

All the stats have even proven Pinterest to become a leading site with conversion rates, even much high than it’s counterpart Facebook. However, there’s still room for some significant changes. Below are the main features they could introduce or change:

  • Introduce Featured boards
  • Public brand boards
  • Improve Categories
  • Introduce Pinterest API
  • Allow Merging Boards
  • Asses the current Analytics

Read about these in more depth over on our Econsultancy post.

This post was written by Rob McNair

Rob has experience advising some of the worlds most iconic brands. He thrives on helping improving social media knowledge within organisations with the ultimate goal of making theirs brands more social, transparent and accountable.