[Version 6 of our Perfect Posts series is out now! Find the latest update HERE!]
It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. Something you think is absolutely hilarious could end up lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post…
Then there’s the sheer amount of social platforms you can choose from. If you want to ‘do social’ it’s a good idea to have at least a presence on as many as you can, but each platform works in different ways. A picture that will work as a tweet probably won’t be the perfect Pinterest post. As sought-after it may be, there’s no magic formula for social media engagement, but we’ve attempted to make it slightly easier for you. We’ve collated a lot of the information out there, cut through all the jargon and here is a basic guide to what we think makes the ‘perfect post’
UPDATED: Instagram and Vine is now included in our Perfect Post V2 infographic.