Top 10 brands using Instagram video

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By Danielle Wynne

There were 5 million Instagram videos created in first 24 hours of its launch last Thursday. An ‘instavid’ of Justin Bieber informing his followers about Instagram video – shirtless – was the first to reach 1 million likes.

Many brands already use Instagram, particularly as a ‘behind the scenes’ look at how they work.  But these accounts can now be enriched with video and interact with fans in new ways.

There are mixed opinions on how it will affect the ‘original’ video-sharing service Vine. Vine currently has 13 million users against Instagram’s 30 million and when taking into account their parent companies Facebook and Twitter – Facebook is currently at a billion users against Twitter’s half a billion – there may not be much of a competition.

For your entertainment we’ve put together ten of the best from the first wave of Instagram videos.

Red vines

American sweets Red Vines created one of the first Instagram videos and also turned it into Facebook and Twitter ads. They were also one of the first brands to create a Vine…

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Click to see the Red Vines Instagram video.

Burberry

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Click to see the Burberry Instagram video.

Maybelline

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Click to see the Maybelline Instagram video.

Gap

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Click to see the Gap Instagram video.

New York Yankees

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Click to see the Yankees Instagram video.

Charity Water

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Click to see the Charity Water Instagram video.

General Electric

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Click to see the General Electric Instagram video.

Topshop

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Click to see the Topshop Instagram video.

ASOS

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Click to see the ASOS Instagram video.

Visit Copenhagan

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Click here to see the Visit Copenhagan Instagram video.


This post was written by Danielle Wynne

As engagement manager, Danielle's role is key to helping ensure client's communities and campaigns thrive.


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