How To Create Perfect Vine, Instagram, Pinterest, Google+, Facebook & Twitter Posts: Version 2 [Infographic]

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By Danielle Wynne

[Version 5 of our Perfect Posts series is out now! Find the latest update HERE!]

Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect of many campaigns. If you read our last Perfect Post infographic then here’s a recap – but we’ve now included how to best use Instagram and Vine to your advantage.

If you’re new here, well, we can’t wave a magic wand and give you top-notch engagement across all your social platforms – we’re old fashioned and believe you have to work at it – but we’ve tried to make it easier for you. Here is what you can do to create ‘perfect social media posts’:

Facebook

Keep Things Positive:
Positivity breeds engagement and sharing. It will help inspire and excite your users.

Pin Posts:
Pin your most recent/most relevant post to the top of the page to encourage engagement when fans first hit the page.

Provide a Link:
If you’re going to provide a link, make sure you Bit.ly it so you can track how many people are clicking through from Facebook.

Mobile Friendly:
Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will see posts on their phone.
Be Available:
Post when the audience is listening not just when your business is open.
This will ensure more engagement from users.

Engage with users:
Posts don’t just grab attention, comments and responses do. Engage with people and build relationships through conversational dialogue.

Include images:
Posts with images get the highest amount of engagement on Facebook, so make sure to include one when you can… perfect size 800×600.

Provide information:
The most appealing updates don’t disclose everything upfront, this makes users click to find out more…

Google

Tag Brands and People:
Tag Brands and people, when applicable, they’ll get a notification and potentially engage with that post.

Trending Topics:
Get involved with the ‘hot topics’ to show your brand is keeping up with real-time events. This will also increase your brand’s visibility.

Utilise Hashtags:
Increase your page’s reach by adding relevant hashtags to your post i.e. #infographic. Remember G+ will automatically add a hashtag for key/trending topics.

Use Images:
Using full sized images (800×600 px) will make your posts stand out on the page compared to tiny images and link thumbnails.

Find Communities:
Find relevant communities to engage with and contribute in. You’ll see an increase in engagement as you all have one thing in common…that community topic.

Interact with Commenters:
Google+ doesn’t have the most active users/brand fans, so when you get comments make sure you extend those conversations.

Instagram

Editing:
Use other apps, such as Instafit and InstaCollage, to enhance your photos. Once you’re used to editing your feed will have a consistent look and feel.

Captions:
Use relevant photo captions to grab the attention of people and include questions to drive comments.

Reply:
@mention people who have commented to drive two-way conversations. Keep the comments to a conversational level, rather than pushing sales.

Rule of Thirds:
Putting the subject of the photo in only two thirds of the screen makes it more attractive to the eye.

Video:
Instagram videos must be 15 seconds long, so make sure the message you’re conveying is concise! Make sure you choose a compelling cover image from the video to encourage views.

Use Hashtags:
There’s always some random hashtags that come round once a week or so, so maybe be aware of them if you want loads of engagement.

Pinterest

No Human Faces:
Images with no human faces get shared 23% more often than those with human faces.

Multiple colours:
Images with dominant colours (red, dark green, pink) get 3x the amount of likes and repins.

Light and Colour:
Images with 50% colour saturation get repined 4x more often than those with 100% and 10x more than black and white images.

Little Background:
Use a compelling background that doesn’t take up more than 40% of your image, otherwise you’ll see repins decrease by 50%.

Lots Of Red:
Red or orange images get 2x the amount of repins.

Portrait style:
Vertically orientated images perform better than horizontally orientated images. The perfect ratios are 2:3 and 4:5.

Twitter

Pin tweets:
Pin your most recent or most relevant tweet to the top of your page to encourage engagement.

Call To Action:
Give a clear CTA so your readers know what you want them to do.

Punctuation:
Don’t sacrifice grammar just because you’ve got 140 characters. Avoid abbreviations and all caps.

Shorten URLs:
Bit.ly links generate the most retweets, so shorten all your URLs.

Format:
Use questions, facts and figures to engage viewers and drive retweets.

Mentions:
Use mentions to prompt influencers to engage with you and then respond.

Retweet:
Retweet relevant content for your audience, don’t forget to leave 20 characters so users can add their input.

Add an image:
Adding an image or video will make your post more engaging.

Vine

Hashtags:
Be aware of popular hashtags such as loop and how-to to gain the most engagement, new users normally start at the hashtags.

Infinite Loop:
Master the infinite loop (a video that’ll seamlessly loop forever). To achieve this, your final scene needs to flow back into your original scene.
Be Wise:
Don’t rush creating your Vines! Even though you’ve only got 6 secs to play with take your time and execute professionally, don’t try and cram too much in. Remember you can’t edit clips!

Find Your Style:
People who’ve stood out on Vine are the ones who have their own style and nailed it. Think about what you love the most and portray it in 6 seconds.

Be Still:
Buy a tripod. A Vine video with a shaky camera can be annoying and you’ll lose the affect you’re going for.

Background Noise:
Possibly the hardest element to control but try to keep a steady hand and minimalise the noise of where you’re shooting.

Re-Vine:
Re-vine other user’s Vines that your audience will enjoy to create affinity between the brand and influencers.

PerfectPost-V2-Colour-Infographic

Copy and paste the code below into your web page to embed this infographic.

<a href="http://www.mycleveragency.com/2013/08/how-to-create-the-perfect-vine-instagram-pinterest-google-facebook-twitter-posts-infographic/" target="_blank"><img src="http://www.mycleveragency.com/blog/wp-content/uploads/2013/08/PerfectPost-V2-Colour-Infographic.png" alt="How to create the perfect social media post " /><br><a href="http://www.mycleveragency.com/2013/08/how-to-create-the-perfect-vine-instagram-pinterest-google-facebook-twitter-posts-infographic/" target="_blank">How to create the perfect social media post </a> is an infographic that was produced by <a href="http://www.mycleveragency.com/">mycleveragency</a>

This post was written by Danielle Wynne

As engagement manager, Danielle's role is key to helping ensure client's communities and campaigns thrive.


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