The Denver Museum of Nature and Science encourages talking to plants

The Denver Museum of Nature and Science encourages talking to plants

By Danielle Wynne

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The Denver Museum of Nature and Science are using the common school experiment; ‘which environment do plants grow best in’ for a new campaign. Using a livestream at talktoaplant.com – it is pretty boring 24 hour watching to be very honest – user’s can see two plants, Plant A surrounded by speakers, Plant B all on it’s own. They can tweet in a message via the site with the #talktoaplant hashtag to plant A that an automated robot then reads aloud to the plant. Plant B gets no one talking to it, poor thing. The plants are judged by height, leaf colour and leaf size to determine which one is growing better. So far plant A is winning, which backs up the theory that plants grow better when they’re spoken to.

The campaign is beginning to gain traction – apparently it’s pretty boring watching plants grow but hilarious to hear a robot read your tweet to them. The museum is running the experiment over the next few months in order to drive people to their new exhibition, Mythbusters.

This post was written by Danielle Wynne

As one of myclever™ Agency's Content Managers, Danielle's role is key to helping ensure client's communities, content and blogs thrive.