This Week’s Clever Campaigns – Childline, Toronto Crime Stoppers & Almond Breeze

This Week’s Clever Campaigns – Childline, Toronto Crime Stoppers & Almond Breeze

By Danielle Wynne

Childline – Zipit



Childline have teamed up with youth engagement agency, Livity, to create an app that hopes to help young people deal with the issues surrounding sexting. Childline hopes the ‘Zipit’ app will give young people a tool to help them deal with the emotional effects these situations can cause, especially if they are being pressured into an activity they don’t feel entirely comfortable with. The popularity of social networks like Snapchat, that allows users to send videos and photos that ‘disappear’ after 1 to 10 seconds, has helped to make sexting into a phenomenon.

The app tackles these situations head on using humour and current trends, attempting to tap into the popularity of memes. The app also features ways to contact Childline and advice tailored to the possible problems young people may encounter when chatting online.

The app was launched yesterday (Thursday October 24th) and is available from the App Store and Google Play. The Zipit campaign also includes online ads and vlogger videos.


Toronto Crime Stoppers – When you leave a tip

Screen Shot 2013-10-25 at 10.01.17


Toronto based schools have recently experienced an increase in crimes on campus, but Toronto Crime Stoppers have been having trouble to get to the bottom of these goings on due to students being hesitant to come forward with information for fear of being labeled a ‘snitch’. Crime Stoppers have teamed up with agency DDB Canada to create a series of videos and images that demonstrates how seriously the organisation takes anonymity to protect their sources. The animations give a humourous edge to a troubling topic by showing the ‘tips’ being kept secret and going to extreme lengths to do so, including being set on fire, eaten by zombies and, of course, pooed on by an elephant.  The organization is hosting the videos on their YouTube channels and have also set up a Tumblr for all of the campaign’s content with the hopes to reach more young people.

Almond Breeze – Recipes Made Breezy


Australian brand Blue Diamond have created a Vine campaign to encourage people to try their Almond Breeze milk. The brand have created a series of 6 second animations featuring two characters, Al and Breezy, that show how to create smoothies using their product. The brand also wants to increase it’s following on their social accounts, as they only have a small following on their Twitter account. Strangely enough, instead of choosing to tweet out their Vine videos, they are hosting them in a Tumblr. This obviously helps to increase the presence of the brand but both tweeting and tumbrling them would make more sense.

This post was written by Danielle Wynne

As one of myclever™ Agency's Engagement Manager, Danielle's role is key to helping ensure client's communities and campaigns thrive.