Durex & MTV – #SomeoneLikeMe
Durex and MTV have teamed up for their #SomeoneLikeMe campaign ahead of World Aids Day. The campaign aims to break down the taboo topic of sex education and the myths surrounding HIV – mainly that HIV does affect ‘someone like me’. Activity will run for 3 years and has been devised by Studio Output. The main focus of the campaign is someonelikeme.tv , a site where users can share video diaries and their thoughts, opinions and stories surrounding sex. The campaign launched last Monday (November 11) and has been feature across both Durex and MTV’s social accounts. Users have been asked to share their thoughts surrounding the campaign with the #someonelikeme hashtag. The brands also aim to give away 10 million condoms to HIV projects by encouraging people to raise awareness of the campaign using the #1share1condom hashtag across social.
Dogs Trust – #presspaws
The infamous slogan ‘a dog is for life not just for Christmas’ is 35 years old this year. The non-profit organization Dogs Trust is reigniting the message with social media activity that aims to make people consider the short and long-term commitment needed when buying a dog.
The #presspaws campaign encourages users to post pictures of their hand against a dog’s paw on Twitter or Facebook with the hashtag. There have also been a few Instagram submissions and Dogs Trust have created a YouTube video for the campaign. The brand want to refresh the simple and direct message for a modern audience. All the posts are fed into a Tumblr blog, with a total of 418 submissions of support so far. There have also been multiple personalities and celebrities tweeting their support for the campaign.
Coke Zero – Sweater Generator
Coke Zero have created an app that allows fans to create to Christmas jumper of their dreams. Helped by Droga5, the brand has created a site that allows users to design their own digital jumper with the chance to win their design made into a reality. Users can choose from a range of festive images and designs – and then ‘set the mood’ by adding a themed background to really set it off.
Fans can then share their design via Facebook or Twitter and it goes into a gallery on the site to be voted on by fellow ironic Christmas jumper fans. The Top 100 designs will then be stitched into real handmade jumpers.