Rolls-Royce – #RollsRoyceInColour
Rolls-Royce have used their position as a bespoke company to create a new campaign. They have given their fans the chance to create an entirely new Rolls-Royce colour for their #RollsRoyceInColour campaign. Fans submit an original photo of their own featuring the colour they would want their motor to Instagram or Twitter. They can give their original colour a name and mention @rollsroycecars – using the hashtag #RollsRoyceInColour. The brand pull all submissions into a Pinterest board for other users to browse. One winner will get their colour on a Rolls-Royce model – runners up get a print of their chosen coloured Rolls-Royce.
Hallmark – #birthdayfail
Hallmark have rolled out their latest campaign with the aim to explain to us why we still need card shops in the ‘digital age’. The YouTube videos for #birthdayfail feature the family from TV show Duck Dynasty in some ‘comical’ situations. Several of the videos have a substantial amount of views – some up to 70,000 – which were made with the help of agency FleishmanHillard. The campaign is accompanied by a Facebook app that features the video, #birthdayfail stores from bloggers and sharable images that demonstrate the jokes visually.
Urban Ministries of Durham – Names for Change
Homeless shelter Urban Ministries of Durham is selling naming rights to everything – and we mean everything – in their shelter. The site the campaign sits on is a brilliant design, including donation suggestions for those buying items. All money raised will go towards helping people in the shelter get homes of their own. The buyer also gets their name presented next to the item in the shelter. All the items are sharable across Facebook, Twitter and Pinterest with the hashtag#namesforchange. There is also a bar showing how much the site has raised so far, out of the aim of $100,000, and how many people this will help out of homelessness.