Social media blunders of 2013 part 2

Social media blunders of 2013 part 2

By Danielle Wynne

British Gas makes a confusing decision for their Twitter Q+A

In October British Gas decided that they were going to host a Q+A – alongside their less than pleasant announcement that they were increasing prices by 9.2%. It goes without saying that this ended quite badly with the majority of tweets being messages of anger or sarcasm…

 

 

 

British Airways’ customer service fail

Having a customer moan about your service via social media isn’t exactly a fail in itself, but a customer buying social advertising to promote their complaint – and the brand leaving eight hours to respond certainly is.

 

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Spearmint Rhino fail to review content

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The strip club chain decided to have a bit of fun on their Facebook page and drive engagement by playing a guessing game. Specifically, ‘guess which future stripper this baby will grow up to be’. Alas, the brand didn’t double check the image and overlooked the time stamp on the VHS still – which would, alarmingly, make the baby now 14 years old. Whether this was a case of unfortunate time keeping on the camera owner’s part or a questionable employment policy remains to be seen but it did ensure that fans kicked up a considerable fuss.

The home depot seriously misjudge their social media team

 

Tweeting this image and caption combined is possibly one of the worst or most unfortunate mishaps of this year. Whether it was intended to be racist or if the person posting was just incredibly stupid remains to be seen, but it was enough to, understandably, raise hell across social media channels for days. Even after it was deleted and the ‘social media agency’ responsible fired.

Bank of America proves why bot ran Twitter accounts are dangerous

This tweet was sent out about New York City police moving a Twitter user on from outside a Bank of America. Bank of America’s Twitter account filtered the tweet out and responded with very generic replies, which obviously kicked up even more outrage and a flurry of sarcastic comments. It even replied to people who were engaging with the user’s original tweet – who wanted to know nothing about Bank of America and hadn’t even mentioned them…

Epicurious decide to weirdly highlight a tragedy….

 

Really don’t understand what is so difficult to understand about not using any kind of tragedy to promote your brand or try to increase engagement? But apparently brands are still doing it – this time food website Epicurious. Obviously the brand deleted the all-round offensive tweet quickly but it was screenshotted by some users with excellent reflexes.

This post was written by Danielle Wynne

As one of myclever™ Agency's Content Managers, Danielle's role is key to helping ensure client's communities, content and blogs thrive.