As brands race to be the next Oreo on social media, the pressure to publish engaging, reactive content has never been higher.
The age-old ‘fail to prepare, prepare to fail’ is becoming more and more true when it comes to social media campaigns. Granted, you cannot anticipate a Super Bowl blackout, but having a strategy for certain calendar events can be invaluable.
Whether it’s content creation, or anticipating the outcome of certain events, being aware of what is going on can help you really nail real-time marketing.
With the New Year fast approaching we’ve put together an editorial calendar to help you do just that. Check it out below!
Found this useful? We’ve also made one for the States! Check out our USA Editorial Content Calendar 2014 Edition here.