Brands are really raising the stakes when it comes to Tumblr – the ever-increasing user numbers and the fact it is incredibly easy to use and customise seems to have cemented it’s inclusion in many brand’s social strategies. Here are 10 of our favourite Tumblr blogs from brands (which was incredibly difficult to narrow down!)
Dior upped the ante in September with the inclusion of #DiorRob in their social marketing – posting the GIFs from their TV advert is a flawless example of how to translate campaigns across different mediums. The inclusion of one of the most popular and photogenic people in their marketing has certainly helped the virality.
Adidas Originals benefits from having some nice functions across their Tumblr, the way their scroll works is a nice touch and the static logo isn’t too intrusive. The simple theme also suits their minimal images.
Barbour have their tags pulled into several pages, the page almost doesn’t feel like a Tumblr – plus a nice design and the inclusion of well thought-out and effective campaigns always helps.
Red Bull’s simplistic theme doesn’t take away from their varied and inventive content, which takes a lot from popular culture but it doesn’t feel forced – which has been proven to be quite difficult to achieve.
Armani’s theme really suits their posts and brand image, but it’s a nice coincidence that they use a minimalist image because the simpler the theme, the more effective the Tumblr.
Asos also benefits from a simplistic Tumblr and minimal edits to their posts, having a lot of ready-made content to use obviously gives a brand an advantage.
Topshop have long since established themselves as big players on social and their Tumblr is no different. Taking advantage of the sheer amount of content they have is a key move, as the platform is varied but doesn’t take away from their main focus. Its very nicely branded too.
MAC also benefits from having a scrolling function that differentiates itself from most Tumblrs – you can actually scroll through photo album style batches of photos, which creates more of a magazine feel and posts that stands out in user dashboards.
Ben and Jerrys
Ben and Jerrys benefit from being a very ‘Tumblr-friendly’ brand (it’s ‘trendy’, recognizable and openly supports good causes) but they also make posts based on pop culture – most notably the Anchorman films. They also show a good understanding of the platform and it doesn’t seem too try-hard. Their alternative recipes posts are a good example of this – Tumblr users are big fans of the ‘life-hack’ posts.
Already masters of social, Coca-cola obviously has a nicely done Tumblr. The brand also have a good understanding of the platform, including cat-themed-photos and retro adverts and GIFs in their posts. It’s not the tendiest theme but it definitely fits the brand’s image.