Social Media Blunders of 2014: The List So Far

Social Media Blunders of 2014: The List So Far

By Danielle Wynne

It’s all very well to give tips on how to make your social media strategy work and get results, but it’s always necessary to look back at the not so good incidents that brands have fallen foul to over the year, here’s the worst (or depending how you look at it, best) social media fails of 2014 so far.

Get a basic understanding of what a world event is actually about…

Its always a good idea to try your hand at real time marketing and how you can relate it to the latest hashtag is something to have on your radar – but why Crest is relating back to January’s Polar Vortex in this way is a bit baffling…

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Know when to leave holidays alone…

You only have to scroll through the rest of the timeline to be completely baffled as to why PornHub felt the need to even comment on this but, here you go, probably the most tasteless tweet from MLK Day…

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Closely followed by this gem:

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Know which real-time event you’re targeting…

Budweiser’s Super Bowl half-time advert may have conjured up some strong feelings but trying to host a year-long campaign on the back of #SaluteYourHeroes seems a little strained – plus targeting something as sensitive as troops returning home should always be done so with caution.

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Remember nothing really remains secret…

Mastercard received a lot of stick during the Brit Awards after it emerged that it had offered press accreditation to a Telegraph journalist in exchange for some promotional tweets from the award ceremony. The journalist sent the email offering this exchange to Press Gazette and then the #PricelessSurprises hashtag was hijacked by some familiar faces…

 

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Keep your passwords under lock and key…

The weirdest incident has to be the time a random Twitter user was locked into the H&M Twitter account – the incident wasn’t acknowledged by  the company and all tweets have been removed but it definitely serves as a reminder not to log into client accounts on random machines…if that was what happened here…

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(via Huffington Post)

 

Over to you

Have you spotted any fantastic social media mistakes recently?

 

 

This post was written by Danielle Wynne

As one of myclever™ Agency's Content Managers, Danielle's role is key to helping ensure client's communities, content and blogs thrive.