Social Media from the Frontline has the pleasure of talking to two of the most imaginative men in Manchester, Nick Entwistle and James Clancy – members of the creative team at McCann but also known for their ingenious One Minute Briefs, an online mind map which produces spontaneous ideas. They’ll be giving us a deeper insight into One Minute Briefs and how social media has propelled their idea to success.
NAMES: Nick Entwistle and James Clancy
COMPANY: One Minute Briefs
ROLE: Founders of One Minute Briefs and Creative Team at McCann Manchester
FACEBOOK URL: http://www.facebook.com/OneMinuteBriefs
Tell us about yourselves.
We met each other at Liverpool John Moores University a few years ago and collaborated on a few projects that ended up winning awards, which sparked One Minute Briefs. We realised that we made a strong team together and got our first job at a creative agency straight out of university.
Around a year and a half ago we joined McCann Manchester and started to really push One Minute Briefs to its full potential and we continue to do so, making it bigger and better.
We founded One Minute Briefs about a year and a half ago and it has grown into an exciting platform for creatives to share ideas, feedback, prizes and content. We primarily run it online through Twitter and our website but we also organise networking events as well as talks and work closely with brands, education and charities.
How do One Minute Briefs approach social media?
We want to change the way people think about advertising and believe that our One Minute Briefs concept changes the way we work, especially as social media is the key portal for communicating these ideas and getting a brands message across. This way of thinking can benefit the creative industry whilst also being great fun as it forces you to rely on your creative instinct.
For One Minute Briefs we really utilise Twitter as a main platform to share fantastic and fun ideas that are produced from constant engagement and user generated content. This is created and shared virally by followers from the creative industry and us. These ideas are shared daily and reach thousands of people in a very short period of time so it is a great way to advertise ourselves/brands quickly and effectively.
One Minute Briefs has come a long way, in a short space of time, as we have performed talks and workshops at various events such as The Art of New Business at LBi London, D&AD and Manchester Talent Day. Most recently we spoke at the BBC Promax UK event on the same card as Sir John Hegarty and legendary director Tony Kaye. Not only have we been given these incredible opportunities, but also as a result of them we’ve won awards in the past year such as MPA’s Next Big Thing, Fresh Award for Innovation and ‘Best Twitter Concept award’ from Line UK as well as being featured in The Drum, New York Times and Buzzfeed.
This all helps to build content that feeds back into creating an engaging and interactive Twitter feed. Having a physical and a social online presence makes us very approachable and we have met a lot of our followers as a result.
What is your social media platform of choice?
One Minute Briefs has grown at an amazing rate on Twitter and become hugely interactive with thousands of views, posts and shares. Not only is it massively viral but also the perfect platform to submit and receive feedback on quick ideas, while also pushing ideas in front of brands and making a difference across the world for good causes and topical issues. Facebook cannot compete with this but it does open up our work to a wider audience.
Do you have any social media tips you’d like to pass on to our readers?
Having a relationship with your followers is important. Sending generic posts that no-one cares about will get you nowhere. Respond to people. Reply to all questions. Have a personality. Don’t be afraid to be yourself. It is this that people will relate to most. Be aware of what’s happening in the world, keep things fresh, on-trend and never say the same thing twice.
Where do you think social media is going? Do you have any predictions?
Social media changes so quickly that we don’t make any predictions. One thing we do say is that you must keep a close eye on all changes and how these can be adapted to make sure you never get left behind.
Social media will have an increasingly powerful role on all world issues, news and advertising. It is time to start using it to it’s full potential.
Would you like to be part of our next Frontline?
Drop us a Tweet at @mycleveragency and we’ll get right back to you