Last Week’s Clever Campaigns – April Fools Social Media Round-up

Last Week’s Clever Campaigns – April Fools Social Media Round-up

By myclever™ Agency


We’re rounding up a few of the clever and perhaps not so clever social media pranksters from April Fools 2014, taking a look at Walkers, VegemiteWarburtons, LinkedIn and Dominos.

Walkers – ‘Flavacator’

The famous crisp brand, Walkers, have been flushing campaigns left, right and center for the last few years based around new and exciting flavours.

For April Fools they took it a step further and introduced ‘The Flavacator’; an app that allows you to lick the screen to taste different flavours.

I’m sure if it was possible, they would most certainly create this app. Perhaps this is a sneak peak of what the scientists are working on over at the Walkers factory.



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Vegemite – ‘Vegemite iDrink 2.1’

Vegemite, the Australian equivalent to Marmite, got its fans by promoting what could only be the most disgusting drink in the world, ‘Vegemite iDrink 2.1’.

Posted on Facebook, the new drink was advertised as being the perfect alternative to Vegemite on toast when you were on the go and needing a boost of B vitamins.

Similar to Walkers, they made fun of themselves, which is always a winner when trying to engage with an audience.



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Warburtons – ‘Sandwiching the Gherkin’

Warburtons were rather silly yet still very amusing with their expansion plans prank.

This included two new offices either side of London’s famous building, the Gherkin, shaped as bread and what they described as ‘sandwiching the Gherkin’.

The family bakers included artist impressions of how it would look and included a comment asking for fans opinions and what other Warburtons products could be used in their final design ideas. This of course was a perfect call-to-action as they received thousands of comments, shares and likes.



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LinkedIn – ‘CYMK’

The professional networking site identified the need for the public to be able to connect with the feline community with Cats You May Know.

A blog posted on the site introduced the page along with a few puns stating, “Cats You May Know was designed to give pawed professionals an opportunity to brand themselves”.

This also included ‘Cat-nected’, a play on the original icon displaying who of your connections is connected to relevant cat members – “See how you’re ‘Cat-nected to any ‘Purr-fessional’ in your extended network”.







Dominos – #DominosEdibox

Dominos are certainly Twitter maestros and this was continued with A world first in ‘snackaging’ innovation”.

The April Fools joke included an edible pizza box with the hashtag #DominosEdibox along with a link to their blog which explained the back-story to the new creation.

Apparently customer surveys found that overwhelmingly the crust is the most popular part to the pizza, therefore they just had to create an edible box made out of delicious dough and ‘push the boundaries’.



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Other pranks included Bing’s Link Juice, Twitter’s Helmet, Google+ Auto Awesome Photobombs and Tumblr Pro.

mycleveragency also took part in the fun with our play on Facebook-esque Instagram pages, check it out here!

What are your thoughts on this years April Fools pranks by brands?

This post was written by myclever™ Agency

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