We all know different colours have different meanings, convey different feelings and stimulate different parts of our brain. So it makes sense that colour is such an important decision when designing a successful brand logo.
We’ve broken our infographic down to eight different colour representations:
Yellow: happiness, kind, playful
Orange: fun, energetic, creative
Red: adventurous, daring, exciting
Purple and Pink: imaginative, creative, youthful
Blue: established, confident, trust
Green: fresh, health, tranquil
Black & White: classic, original, authority
Multicolour: diverse, inclusive
Take a look at our colour guide below to see who is getting it right and how colour can influence your brand identity, including brands such as Nikon, MasterCard, RedBull, Aussie, Ford, Starbucks, MTV and ITV.
Over to you. How important do you think colour is in brand representation?
Like what you see? Check out our post on 16 ways to stay creative here.