Last Week’s Clever Campaigns – E4, Selfridges and Adidas

Last Week’s Clever Campaigns – E4, Selfridges and Adidas

By myclever™ Agency

Taking a look at our favourite campaigns from E4, Selfridges and Adidas.

E4 – ‘The Other Woman’

E4 has partnered with Fox in a new campaign to promote the film, The Other Woman, which was released at the end of April.

The romantic comedy is based around three women, who find out that they are all dating the same married man and team up to take revenge.

To promote the film E4 are asking viewers to vote using either #E4Fight or #E4Unite on Twitter as to whether they’d fight for their man or unite to take revenge. Along with the hashtag viewers are encouraged to include the film Twitter handle @TheOtherWomanUK.

The campaign and movie has been heavily advertised during advert breaks of E4’s Made In Chelsea – a reality show flooded with love, heartbreak and cheating. The ad even features two of the stars from the reality show deciding whether they’d fight or unite.

Maria Buttaci, of Fox’s UK Theatrical Media Promotions team said: “With spot placement within Made in Chelsea and other popular E4 programmes we are able to target women 16-34 in a unique, standout way to really get people chattering socially and between friends.”

Participants taking part in the hashtag vote could be in for the chance to win a night out in Chelsea with friends.



Selfridges – #BeautyProject

Selfridges have launched their biggest marketing campaign of the year called the #BeautyProject. The campaign aims to demonstrate that beauty cannot be defined, and can come in different shapes and sizes with a 6-week beauty festival.

The campaign running from May 1st – June 12th features in store and online, including a partnership with Google+ in delivering hangouts with influential bloggers and customers, along with a Google+ photo booth in their London store.

Customers are encouraged to join the debate over social media, uploading their own photos using the hashtag #BeautyProject, whilst also attending a number of workshops and events in their stores across the country.

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Adidas – #UnlockTheGame

With the end of the Premier League football season soon approaching, Adidas launched a new #UnlockTheGame campaign, which plays on this years tense and very tight action.

The campaign features the hashtag #UnlockTheGame and is one of many up and coming campaigns alongside the new #UnlockTheCode and #UnlockBrazil, in preparation for The World Cup.

Following Adidas’s usual approach they have employed the help of football stars Luis Suarez, Leighton Baines and Juan Mata in a short feature film that see’s them training against virtual obstacles and unlocking their own talents.

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This post was written by myclever™ Agency

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